Amazon continues to sweep up the accolades: the brand is now the best-perceived among LGBT consumers, according to recent data from YouGov BrandIndex, unseating former champion Tesla, which fell to 35th place this year. PBS (25.5) comes in second, followed closely by...
For 16% of American adults, a company's reputation for social responsibility has a strong effect on the decisions about what to buy and who to do business with, per results from a Harris Poll survey of more than 2,000 US adults. While that's outweighed by the 20% for...
Source: Community Marketing, Inc. (CMI) [download page] Notes: LGBT websites and blogs remain the most popular form of media among Millennial (born 1981-1997) LGBTs, as they were last year, according to CMI's latest annual survey, which finds network and cable TV...
Source: Nielsen [download page] Notes: LGBT households (those with at least one member identifying as LGBT) are more likely than non-LGBT households to shop at specialty retail channels such as book stores (index of 172), beverage stores (155), convenience stores...
Amazon.com is this year's top-perceived brand among LGBT consumers, jumping from the #6 spot last year, according to the latest Buzz rankings from YouGov. Apple (#2) and Samsung (#5) both improved in cracking the top 5, while Subway (#7) made its first entry into the...
Apple is back on top as the world's most valuable brand, according to the 10th annual "BrandZ Top 100 Most Valuable Global Brands" report from WPP and Millward Brown. With a total brand value of almost $247 billion, representing a 67% year-over-year rise, Apple soared...
Source: Community Marketing, Inc. [download page] Notes: LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey. Interestingly, this age group is more likely to have...
Source: YouGov Notes: Costco tops the list of best-perceived brands, according to the YouGov BrandIndex Buzz score, which is compiled by subtracting negative from positive feedback about a brand. Netflix and Panera Bread followed in close succession, with Trader Joe's...
Recently, comScore issued a report about Millennials, and now it's Nielsen's turn. In its report [download page], Nielsen covers a lot of ground, from online to offline habits, structuring its analysis around some myth-busting findings. But of particular interest are...
The American affluent population is getting bigger and wealthier, reveals Ipsos in its latest study of the affluent market. This year, Ipsos estimates that 62.5 million Americans count as affluents - meaning that they are aged 18 and over and living in households with...
Gay men and lesbians favor certain terms over others when it comes to their use by corporations, according to [download page] a Community Marketing Inc. survey of more than 10,000 gay and bisexual men, more than 4,000 lesbian and bisexual women and more than 400...
Americans settled into the Summer heat last month by increasingly visiting retail and gaming sites, according to the latest data from comScore's Media Metrix. Together, retail and gaming site categories accounted for half of the top-10 fastest-gaining categories for...
Only about one-third consider company PR pros to be credible sources for their reporting.
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Source: Community Marketing, Inc. [download page] Notes: LGBT websites and blogs are popular among respondents aged...
Source: YouGov Notes: Costco tops the list of best-perceived brands, according to the YouGov BrandIndex Buzz score,...
Recently, comScore issued a report about Millennials, and now it's Nielsen's turn. In its report [download page],...