LGBTQ Articles

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Weekend Reading, 6/12/15

Brand Loyalty & Purchase Habits, Brand Metrics, Financial Services, Internal Collaboration, LGBTQ, Men, Mobile Phone, Non-mobile Connected Devices, Out-of-Home, Programmatic & RTB, Retail & E-Commerce, Search Engine Optimization, Social Media, Staffing, Top Brands, TV Advertising, Video, Youth & Gen X

Amazon.com is this year's top-perceived brand among LGBT consumers, jumping from the #6 spot last year, according to the latest Buzz rankings from YouGov. Apple (#2) and Samsung (#5) both improved in cracking the top 5, while Subway (#7) made its first entry into the...

Weekend Reading, 5/29/15

LGBTQ, Magazines, Newspapers, Paid Search, PR, Privacy & Security, Retail & E-Commerce, Search Engine Optimization, Social Media, Top Brands, TV Advertising

Apple is back on top as the world's most valuable brand, according to the 10th annual "BrandZ Top 100 Most Valuable Global Brands" report from WPP and Millward Brown. With a total brand value of almost $247 billion, representing a 67% year-over-year rise, Apple soared...

US LGBT Media Habits, by Age Group

Broadcast & Cable, Demographics & Audiences, Digital, Email, LGBTQ, Magazines, Mobile Phone, Newspapers, Radio, Social Media, Tablet, TV Audiences & Consumption, Video

Source: Community Marketing, Inc. [download page] Notes: LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey. Interestingly, this age group is more likely to have...

Demographic Stats About US Millennials

African-American, Asian-American, Boomers & Older, Demographics & Audiences, Hispanic, Household Income, LGBTQ, Women, Youth & Gen X

Recently, comScore issued a report about Millennials, and now it's Nielsen's turn. In its report [download page], Nielsen covers a lot of ground, from online to offline habits, structuring its analysis around some myth-busting findings. But of particular interest are...

Demographics of the Growing – and Wealthier – American Affluent Population

African-American, Asian-American, Boomers & Older, Demographics & Audiences, Global & Regional, Hispanic, Household Income, LGBTQ, Men, Women, Youth & Gen X

The American affluent population is getting bigger and wealthier, reveals Ipsos in its latest study of the affluent market. This year, Ipsos estimates that 62.5 million Americans count as affluents - meaning that they are aged 18 and over and living in households with...

How Corporate Marketers Should Refer to the LGBT Community

LGBTQ

Gay men and lesbians favor certain terms over others when it comes to their use by corporations, according to [download page] a Community Marketing Inc. survey of more than 10,000 gay and bisexual men, more than 4,000 lesbian and bisexual women and more than 400...

Web Traffic Trends in June: Retail, Gaming Sites Enjoy Moderate Bump

Digital, LGBTQ, Paid Search, Retail & E-Commerce

Americans settled into the Summer heat last month by increasingly visiting retail and gaming sites, according to the latest data from comScore's Media Metrix. Together, retail and gaming site categories accounted for half of the top-10 fastest-gaining categories for...

LGBT Income and Discretionary Spending Outlined

Financial Services, LGBTQ, Media & Entertainment, Men, Social Media, Uncategorized, Women, Youth & Gen X

Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered (LGBT) Americans, analyzing among other aspects their annual income and spending. The report shows that household discretionary spend among gay men...

LGBT Mobile Owners Actively Use Devices For Shopping, Travel

Connected Device Comparisons, Digital, LGBTQ, Men, Mobile Phone, Retail & E-Commerce, Travel & Hospitality, Women

Many LGBT mobile owners put their devices to use for travel and shopping, reveals a new study from Digitas. Comparing the shopping activities of gay men and lesbians, the study reveals that much like the population at-large, men are more likely than women to engage in...

Lifestyle, Pharmacy Sites Enjoyed Increased Web Traffic in March

Digital, LGBTQ, Pharma & Healthcare, Retail & E-Commerce

An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million. The...

Marketers Shift Platforms Used to Reach Multicultural Audiences

African-American, Agency Business, Analytics, Automated & MarTech, B2B, Data-driven, Digital, Financial Services, Hispanic, LGBTQ, Media & Entertainment, Mobile Phone, Social Media, Uncategorized

Marketers are looking more closely at platforms such as mobile, social media, and location-based applications to reach multicultural audiences, and are turning their focus away from websites and online ads, finds the [download page] Association of National Advertisers...

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LGBTQ Articles

Additional categories:

Demographic Stats About US Millennials

Demographics of the Growing – and Wealthier – American Affluent Population

How Corporate Marketers Should Refer to the LGBT Community

Web Traffic Trends in June: Retail, Gaming Sites Enjoy Moderate Bump

LGBT Mobile Owners Actively Use Devices For Shopping, Travel

Lifestyle, Pharmacy Sites Enjoyed Increased Web Traffic in March

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About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies

Where Do People Go for Financial Advice?

How Corporate Marketers Should Refer to the LGBT Community

Web Traffic Trends in June: Retail, Gaming Sites Enjoy Moderate Bump

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