Source: Community Marketing, Inc. [download page] Notes: LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey. Interestingly, this age group is more likely to have...
Source: YouGov Notes: Costco tops the list of best-perceived brands, according to the YouGov BrandIndex Buzz score, which is compiled by subtracting negative from positive feedback about a brand. Netflix and Panera Bread followed in close succession, with Trader Joe's...
Recently, comScore issued a report about Millennials, and now it's Nielsen's turn. In its report [download page], Nielsen covers a lot of ground, from online to offline habits, structuring its analysis around some myth-busting findings. But of particular interest are...
The American affluent population is getting bigger and wealthier, reveals Ipsos in its latest study of the affluent market. This year, Ipsos estimates that 62.5 million Americans count as affluents - meaning that they are aged 18 and over and living in households with...
Gay men and lesbians favor certain terms over others when it comes to their use by corporations, according to [download page] a Community Marketing Inc. survey of more than 10,000 gay and bisexual men, more than 4,000 lesbian and bisexual women and more than 400...
Americans settled into the Summer heat last month by increasingly visiting retail and gaming sites, according to the latest data from comScore's Media Metrix. Together, retail and gaming site categories accounted for half of the top-10 fastest-gaining categories for...
Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered (LGBT) Americans, analyzing among other aspects their annual income and spending. The report shows that household discretionary spend among gay men...
Many LGBT mobile owners put their devices to use for travel and shopping, reveals a new study from Digitas. Comparing the shopping activities of gay men and lesbians, the study reveals that much like the population at-large, men are more likely than women to engage in...
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million. The...
Marketers are looking more closely at platforms such as mobile, social media, and location-based applications to reach multicultural audiences, and are turning their focus away from websites and online ads, finds the [download page] Association of National Advertisers...
Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs represented almost a-quarter (24%) of broadcast primetime scripted and reality shows last season, garnering 28% of broadcast primetime TV viewing and over one in 5 (22%) ad dollars, according to Nielsen...
Three-quarters (74%) of lesbian/gay/bisexual/transgender (LGBT) US adults are likely to consider brands that support nonprofits and/or causes that are important to them as an LGBT person, according to results of a June 2011 Harris Poll. This figure has risen 19% since...
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
The number of Radio app downloads also declined in the US, bucking the global trend.
Celebrants expect to spend almost $250 each on Mother’s Day this year.
Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered...
Many LGBT mobile owners put their devices to use for travel and shopping, reveals a new study from Digitas. Comparing...
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors...