Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered (LGBT) Americans, analyzing among other aspects their annual income and spending. The report shows that household discretionary spend among gay men...
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LGBT Mobile Owners Actively Use Devices For Shopping, Travel
Many LGBT mobile owners put their devices to use for travel and shopping, reveals a new study from Digitas. Comparing the shopping activities of gay men and lesbians, the study reveals that much like the population at-large, men are more likely than women to engage in...
Lifestyle, Pharmacy Sites Enjoyed Increased Web Traffic in March
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million. The...
Marketers Shift Platforms Used to Reach Multicultural Audiences
Marketers are looking more closely at platforms such as mobile, social media, and location-based applications to reach multicultural audiences, and are turning their focus away from websites and online ads, finds the [download page] Association of National Advertisers...
LGBT-Inclusive TV Series Get Significant Ad Spend
Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs represented almost a-quarter (24%) of broadcast primetime scripted and reality shows last season, garnering 28% of broadcast primetime TV viewing and over one in 5 (22%) ad dollars, according to Nielsen...
LGBT Adults Favor Gay-Friendly Brands
Three-quarters (74%) of lesbian/gay/bisexual/transgender (LGBT) US adults are likely to consider brands that support nonprofits and/or causes that are important to them as an LGBT person, according to results of a June 2011 Harris Poll. This figure has risen 19% since...
Cohabiting College Grads Earn Most
Among 30-to-44-year-old US adults, college graduates who are not married but cohabiting with a partner earn more than any other married, cohabiting or single adults in this age group, according to June 2011 data from the Pew Research Center. In 2009, these adults...
LGBT Travel Plans Increase for Summer ’11
Lesbian, gay, bisexual and transgendered (LGBT) adults are more likely to travel this summer than they were in summer 2010, according to an April 2011 poll from Harris Interactive. Sixty-five percent of LGBT adults plan to take a leisure trip this summer, up 8% from...
Most Favor Social Acceptance of Gays
While the public is divided over same-sex marriage, a majority of Americans (58%) say that homosexuality should be accepted, rather than discouraged, by society, according to data collected by the Pew Research Center in February and March 2011. Meanwhile, the...
Family Changes Divide Society
The American public is sharply divided in its judgments about the sweeping changes in the structure of the American family that have unfolded during the last 50 years, according to data from the Pew Research Center. About a third generally accepts the changes, a third...
LGBT More Economically Optimistic
Three-quarters (74%) of all Americans believe the economy will improve or remain the same this year, however four in 10 lesbian, gay, bisexual and/or transgender (LGBT) (35%) expect the 2011 economy to improve, while that optimistic attitude is held by only 29% of...
LGBT Adults Show More Environmental Concern
As all Americans consider their environmental attitudes, lesbian, gay, bisexual and/or transgender (LGBT) adults, especially, express personal commitment to pro-environmental issues, according to a new survey from Harris Interactive. A majority (55%) of all LGBT...
Search Remains Tops, but Brand Discovery Channels Are Evolving
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
Audience Engagement with Webinars Grew Last Year
The number of unique interactions per attendee increased by 8% year-over-year.
US B2B Exhibition Industry Nears Pre-Pandemic Levels
The number of exhibitors has recovered a little faster than the number of attendees.
Demographics of the Growing – and Wealthier – American Affluent Population
The American affluent population is getting bigger and wealthier, reveals Ipsos in its latest study of the affluent...
How Corporate Marketers Should Refer to the LGBT Community
Gay men and lesbians favor certain terms over others when it comes to their use by corporations, according to...
Web Traffic Trends in June: Retail, Gaming Sites Enjoy Moderate Bump
Americans settled into the Summer heat last month by increasingly visiting retail and gaming sites, according to the...