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More Than 1 in 3 Millennials Would Like to Go Viral

More Than 1 in 3 Millennials Would Like to Go ViralMen seek fame and virality more than women.January 18, 2018

Does the thought of going “viral” sound exciting – or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent... READ MORE
US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree

US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree1 in 8 Americans now has an advanced degree, and high school completion rates have set a new high.January 3, 2018

The US high school completion rate reached a new peak last year, with 90% of adults ages 25 and older having a high school diploma, reported the US Census Bureau recently. That’s up from 84% at the turn of the century, as attainment rates increased... READ MORE
Holiday 2017 Data Hub (Updated): Cyber Week Recap

Holiday 2017 Data Hub (Updated): Cyber Week RecapLooking at the 2017 holiday season, in numbers.December 1, 2017

With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it appears that once again the key takeaways include a new record for e-commerce... READ MORE
Watching TV’s Still A Social Experience For Almost Everyone

Watching TV’s Still A Social Experience For Almost EveryoneIt's not just linear TV. People are watching content from OTT platforms together.November 20, 2017

As the media landscape continues to fragment and people watch video across more devices, there’s a tendency to think of TV viewing as having lost its standing as a campfire experience. But a new study from the IAB [pdf] calls that into question,... READ MORE
Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid Employees

Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid EmployeesMedian total compensation for top marketing executives disclosed in public filings grew by 24% during the 5-year period of analysis.November 7, 2017

The CMO’s role is expanding, and leading marketers are taking on more responsibility for revenue and growth while building a more influential role in strategic decision-making. With survey results show that CMOs have strong leadership aspirations, now... READ MORE

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