Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
A look at teens’ favorite social platforms, and how usage varies by demographic group.
98% of teens ages 15-17 have or have access to a smartphone.
Men are more likely to see the rise of fast fashion as a good thing than a bad thing.
The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
There are about 30 million 18-24-year-olds in the US, comprising just over 9% of the population.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
Celebrants expect to spend almost $250 each on Mother’s Day this year.
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
Interestingly, fewer young people this year say they currently watch live streamed video games.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
More people are planning an in-person celebration this year.
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.