North America Charts

Social Media Forecast to Overtake TV in Ad Spend This Year

Global ad spend is expected to grow by 9.1% year-over-year.

Google’s Top Trending Searches of 2021, and Other Year-in-Review Lists

Sports-related searches topped the list both globally and in the US.

2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?

Music and gaming influencers tend to be most popular among US teens.

Some Say Video Games’ Cultural Importance is Rising

About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.

How Do Future Auto Buyers Decide Where to Shop?

Price is one of the most important factors when determining where vehicle buyers will purchase their next vehicle.

Video Ad Viewability Improves in Some Formats

Video ad viewability continues to be highest with connected TV.

Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies

The Cosmetics & Personal Care sector is considered the most intangible industry.

Few Americans Feel They’re Fully Represented in Advertising

Slightly fewer than 1 in 4 US adults agree that people like themselves are fully represented by people they see in ads.

Travel Marketers Envision Increase in Use of Machine Learning and AI

For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.

The US Is At Roughly 1/5 of Global E-Commerce Sales. Which Companies Are Growing Fastest?

E-commerce experienced significant growth during the pandemic as people turned to online shopping to get what they needed from the safety of their homes. In fact, e-commerce experienced a “10-year growth spurt” in a matter of weeks. Even as the world re-opens,...

Tech Marketers Say Marketing Dominated More by Tech Than Creativity

The pandemic has driven many businesses to up their digital marketing transformation efforts, which, in turn, has increased the demand for digital content and creative output. Nevertheless, a report from Shaped By suggests that many marketing teams for tech...

US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches

The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see Amazon as the go-to for inspiration and product search when shopping online, per Wunderman Thompson Commerce’s The Future Shopper Report [download page]....