H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.
North America Articles
American shoppers are more likely than others to want to support their own economy.
The number of paid sources used declined from 6 months earlier.
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.
Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media.
More CMOs are saying that a primary role of the marketing function is to lead disruptive innovation.
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
B2B marketers are having troubles identifying and targeting the right audiences for their marketing campaigns.
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content.
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Four of the top 5 apps by downloads in the US in Q1 were from Chinese companies.
Most consumers will decide whether to keep or delete an app within the first couple of times using it.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.