H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.
North America Articles
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US Online Shoppers Lag in Cross-Border Shopping
American shoppers are more likely than others to want to support their own economy.
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Consumers Report Drop in TV & Video Services, Spending
The number of paid sources used declined from 6 months earlier.
US Influencer Marketing Industry Growth to Slow This Year, But Remain Buoyant
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.
Brand Discovery Increasingly Taking Place on Social Media
Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media.
North American CMOs to Focus More on Innovation over the Next Year
More CMOs are saying that a primary role of the marketing function is to lead disruptive innovation.
Consumers Say Gen Z Influences Their Shopping Behaviors
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
B2B Marketers Outline Their Biggest Challenges
B2B marketers are having troubles identifying and targeting the right audiences for their marketing campaigns.
3 in 10 Sports Media Users Have Subscribed to Streaming Platforms for Exclusive Sports Content
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content.
Digital to Account for More Than Two-Thirds of Global Ad Spend This Year
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Mobile App Downloads Dipped in Q1
Four of the top 5 apps by downloads in the US in Q1 were from Chinese companies.
Here’s How US Adults Discover Apps, and Why They Keep Using Them
Most consumers will decide whether to keep or delete an app within the first couple of times using it.
B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Gender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.