Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
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Spending on Mobile Subscription Apps Soared in 2021
Spending on the top 100 non-game subscription apps by revenue was almost 3 times higher on the App Store than on Google Play.
Linear TV Enjoys Slight Bounce Back in the US
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
How Many Social Media Users Engage with Sponsored Posts?
Messaging services are also emerging as channels for brand interaction.
Who Plays Mobile Games in the US and Canada?
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
Digital Ad Spend Forecast to Double Linear TV This Year
Digital is expected to account for 55.5% of total global ad spend in 2022.
Growth in Streaming Video Viewing Slows in Q4 2021
Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021.
How Do 25-34-Year-Olds Discover New Music?
Almost half of 25-34-year-olds globally discover new music via music apps.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Google’s Top Trending Searches of 2021, and Other Year-in-Review Lists
Sports-related searches topped the list both globally and in the US.
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
Some Say Video Games’ Cultural Importance is Rising
About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
A Slight Majority of CX Leaders Think Customers’ Preference for Digital Channels Will Persist Post-Pandemic
Improving customer satisfaction is the most-cited high priority for CX leaders.
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
Growth in Streaming Video Viewing Slows in Q4 2021
Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021.
How Do 25-34-Year-Olds Discover New Music?
Almost half of 25-34-year-olds globally discover new music via music apps.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.