Consumer spending in mobile games fell by 5% last year despite an increase in downloads.
North America Articles
Additional categories:
Most People Put A Premium on Brand Image and Responsible Actions
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
US Marketers Are Feeling Confident About Their MarTech Use
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
Super Bowl 2023 Data [Updated]
Which brands and ads won the Super Bowl? It depends…
Subscription Business Benchmarks in 2022: 6 Key Points to Know
Shorter free trial periods that require billing information tend to convert better.
What’s the Outlook for Ad Spend This Year?
Digital advertising is expected to account for about two-thirds of global ad spending.
TV Ads Still Drive Purchases, US Consumers Say
For Gen Z, influencers have the most sway over brand and product decisions.
Gen Z Streams Music for Almost 2 Hours A Day
The gap in listening time between streaming music and broadcast radio has widened in recent years, at least among people ages 16-64.
Podcasts Are Now A Top Source of Thought Leadership Content in the US
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
World Cup 2022: A Few Stats to Know
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
Putting Some Numbers Behind the Rise of Social Media App BeReal
Women ages 18-24 make up two-thirds of BeReal’s adult audience in the US.
Global Media Price Inflation Revised Upwards
TV and online video are leading the way in price inflation.
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Gender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases
Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.