Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.
Demographics & Audiences Articles
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The US’ Increasing Diversity: Asian-Americans the Fastest-Growing Group
The median age for the US Hispanic population in 2022 was 30.7, compared to the national median of 38.9.
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More Adults Report Likelihood to Make Purchases Directly from Social Platforms
Half of US adults say they’d make a purchase directly from Facebook, up from 43% in a year-earlier survey.
Brand Discovery Increasingly Taking Place on Social Media
Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media.
These Large US Counties Have the Youngest Median Populations
The median age of the US population rose to a new record of 38.9 last year.
Video Podcasts Find an Audience with Gen Z
Gen Z adults were more likely to say they watched video episodes of podcasts than listened to podcasts every day.
North American CMOs to Focus More on Innovation over the Next Year
More CMOs are saying that a primary role of the marketing function is to lead disruptive innovation.
Consumers Say Gen Z Influences Their Shopping Behaviors
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
More Consumers Report Online Product Searches on Social Media Platforms
Men are more likely than women to say they start their online product searches on a variety of social platforms.
Young Adults Today Are Taking Longer to Reach Key Milestones
77% of 25-year-old men had achieved financial independence in 1980, compared to 64% in 2021.
About Half of US Adults in TV Households Watch Video on CTV Devices Every Day
The majority (55%) of TV sets in US households are now smart TVs.
Which Marketing Tactics Are in the Cards for B2B Firms Over the Next Year?
While relatively few B2B marketing leaders are currently using generative AI, that group expects to increase their use in the coming year.
US Adults Are Finding TikTok Far More Engaging Than Facebook
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
North American CMOs to Focus More on Innovation over the Next Year
More CMOs are saying that a primary role of the marketing function is to lead disruptive innovation.
Consumers Say Gen Z Influences Their Shopping Behaviors
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
More Consumers Report Online Product Searches on Social Media Platforms
Men are more likely than women to say they start their online product searches on a variety of social platforms.