Cable TV accounts for less than 5% of teens’ daily video viewing time, which is less than is dedicated to Amazon Prime.
Teens & Younger Articles
Monthly engagement is highest with Instagram, though.
Multicultural Americans will account for close to 46% of the population by 2029.
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
Some 52% of Millennials report using Instagram every day.
Video game players say the activity occupies one-quarter of their total entertainment time.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Social responsibility factors into decision-making most in the Restaurant, Apparel, and Personal Care Product categories.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
Marketers’ obsession with youth is certainly prevalent in video ads.
Most say these ads are sometimes an invasion of privacy, but that it depends.
More female Gen Zers use TikTok than Snapchat, but the reverse is true for male Gen Zers.