A look at teens’ favorite social platforms, and how usage varies by demographic group.
Teens & Younger Articles
98% of teens ages 15-17 have or have access to a smartphone.
There are about 30 million 18-24-year-olds in the US, comprising just over 9% of the population.
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
Also, more 35-54-year-olds report using TikTok than Pinterest, LinkedIn, and Twitter.
Interestingly, fewer young people this year say they currently watch live streamed video games.
Instagram is the third-favorite, but the most widely used on a monthly basis.
There’s a big jump in ownership starting at age 12, and again at age 14.
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
7 in 10 male consumers surveyed claim to have heard of NFTs, compared to 43% of female respondents.
Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.
In a new milestone, streaming exceeded cable in share of total TV viewing time.
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
Nearly two-thirds of US teens ages 12-17 use TikTok weekly.
Music and gaming influencers tend to be most popular among US teens.
Teens’ daily video time allocated to cable TV continues to decline.