However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Teens & Younger Articles
Additional categories: Boomers & Older | Demographics & Audiences | Featured | Men | Teens & Younger | Women | Youth & Gen X
TikTok Reportedly Overtakes Instagram and Snapchat in Weekly Use Among US Gen Z
Nearly two-thirds of US teens ages 12-17 use TikTok weekly.
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise
Teens’ daily video time allocated to cable TV continues to decline.
Snapchat Holds On to Top Spot as Teens’ Favorite Social Platform
More than one-third (35%) of teens named Snapchat as their favorite social media platform.
Diversity Among Millennials: Non-Hispanic Whites in the Minority
Hispanic Americans currently represent about one-fifth of the US population.
These Are the Most Common Activities on Mobile Phones
About 8 in 10 consumers use their mobile phones to check email.
Almost Half of OTT Viewing Households Have HHI of At Least $75K
Not surprisingly, youth and Gen Xers are heavily featured in OTT households.
Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.
Where Does Gen Z Want to Up Its Spending?
As the world deals with the ongoing pandemic, people are headed back to work, school and restaurants, and some Gen Zers are planning to spend more. A July survey from Morning Consult (fielded just before the Delta variant gained a strong foothold) found that one-third...
Male Teens Say Video Game Ads Grab Their Attention
Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention. Nevertheless, a survey from YouGov shows that if brands are wanting to grab the attention of male teens, video games may be the place to advertise....
Report: TikTok Now More Popular Than Instagram Among US Gen Z Consumers
TikTok continues to shake up the social media world, estimated to overtake Instagram in number of Gen Z users. The video sharing app is forecasted to reach 37.3 million Gen Z users this year, surpassing Instagram’s 33.3 million, according to a forecast from eMarketer....
People Expect These Metaverse Applications to Impact Their Lives the Most
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
B2B Marketers Seek Advanced Metrics to Prove Their Worth
Few rate their current measurement abilities as excellent.
Marketers Plan Increases in Video Use Across Several Platforms
Not surprisingly, more and more marketers are planning to up their activity on TikTok.
These Are the Most Common Activities on Mobile Phones
About 8 in 10 consumers use their mobile phones to check email.
Almost Half of OTT Viewing Households Have HHI of At Least $75K
Not surprisingly, youth and Gen Xers are heavily featured in OTT households.
Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.