A majority of Americans ages 35-54 now report listening to podcasts on a monthly basis.
Teens & Younger Articles
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Social Media Usage Trends: Discord on the Upswing
Some 42% of Americans ages 12-34 reported using Discord, ahead of Twitter and Pinterest, among others.
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Entertainment is About A Lot More Than Premium TV for Young People
The 13-24 age group reports spending more time gaming than watching TV shows.
Who Do We See and Hear in TV & Video Ads?
Marketers’ obsession with youth is certainly prevalent in video ads.
Gen Zers Ambivalent About Privacy Implications of Targeted Ads on Social Media
Most say these ads are sometimes an invasion of privacy, but that it depends.
Male and Female Gen Zers Differ in Extent of Social Platform Use
More female Gen Zers use TikTok than Snapchat, but the reverse is true for male Gen Zers.
How Authentic Are Teens on Social Media?
About half of girls ages 15-17 have decided not to post something because it doesn’t fit with how they’d like to represent themselves.
TikTok Expands Lead As Teens’ Favorite Social Media Platform
The percentage of teens using TikTok on a monthly basis continues to climb.
Netflix Clings to Lead in Teens’ Video Time Amid Streaming Competition
Hulu, Disney+ and HBO Max together account for an estimated 20% of teens’ video viewing time.
Teens & Social: Who Likes What?
A look at teens’ favorite social platforms, and how usage varies by demographic group.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.
4 in 10 Teens Say They Don’t Have Cable, an Afterthought in Daily Video Time
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
The Vast Majority of CMOs Expect Their MarTech Spend to Grow
7 in 10 CMOs say they can accurately measure the effectiveness of their martech investments.
Gen Z Consumers Plan to Stick With Their Inflation-Driven Spending Changes
Some 96% of those who have changed their spending habits plan to maintain those changes over the next year.
In the US, Premium Video Ads Are Mostly Being Seen on Connected TV
H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.
How Authentic Are Teens on Social Media?
About half of girls ages 15-17 have decided not to post something because it doesn’t fit with how they’d like to represent themselves.
TikTok Expands Lead As Teens’ Favorite Social Media Platform
The percentage of teens using TikTok on a monthly basis continues to climb.
Netflix Clings to Lead in Teens’ Video Time Amid Streaming Competition
Hulu, Disney+ and HBO Max together account for an estimated 20% of teens’ video viewing time.