It wasn’t too long ago that TikTok left Instagram in its wake to become the second-most favorite social media platform among US teens. Now it’s taking a run at the #1 spot, per the most recent report on teens from Piper Sandler. In the latest semi-annual survey of...
Netflix and YouTube continue to compete for the highest share of time teens spend watching video daily, as laid out in new data from Piper Sandler. As well as updates on the popularity of these video platforms, the "Taking Stock With Teens" survey checks in on a range...
It turns out that video games aren’t just for playing. They can also be a spectator event. The Infinite Dial report from Edison Research and Triton Digital found that one-fifth of the US population (ages 12+) currently watches live-streamed video games on services...
The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...
One of the many things smartphones brought to mobile users is the sophistication of games made available to play on their phones. Gone are the days of playing Snake on a Nokia – now iPhone and Android apps offer a wealth of games that have led to 65% of Americans and...
About two-thirds (67%) of 13-24-year-olds who watch online videos say they are watching more digital video because of the pandemic. Findings from a recent report [excerpt download page] from Hub Research shows that increased online video viewing is mostly reserved to...
![[New Report] US Media Audience Demographics: 7th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2020/12/Media-Audience-Demos-Report-Entry-2020.png)
Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...
Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures from Piper Sandler. The report [download page] takes a look at changes in teen spending habits as well as the top channels and markets among this...
It hasn’t taken long for TikTok to become a favorite among US teenagers. Indeed, after being deemed the third favorite social platform for teens in Spring of this year, it has sailed past Instagram to become the #2 platform for teens during Fall 2020, per the most...
While it’s true that there are certain groups of Americans who feel vastly underrepresented in advertising, it appears advertisers are not doing an adequate job of representing US consumers as a whole. All in all only about 1 in 10 (9%) of the almost 21,000 Americans...
Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic. A recent report [download page] from Influencer and GlobalWebIndex shows that close to 7 in 10 consumers who follow influencers report spending...
Consumers are gaining confidence in the idea that they could do nearly all of their shopping online. In a new report [sample], GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up...
Most new movers have purchased furniture and TVs within 12 months of moving.
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Instagram feed posts reach about twice as many users as Stories.
Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual...
Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures...
It hasn’t taken long for TikTok to become a favorite among US teenagers. Indeed, after being deemed the third favorite...