More female Gen Zers use TikTok than Snapchat, but the reverse is true for male Gen Zers.
Teens & Younger Articles
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How Authentic Are Teens on Social Media?
About half of girls ages 15-17 have decided not to post something because it doesn’t fit with how they’d like to represent themselves.
TikTok Expands Lead As Teens’ Favorite Social Media Platform
The percentage of teens using TikTok on a monthly basis continues to climb.
Netflix Clings to Lead in Teens’ Video Time Amid Streaming Competition
Hulu, Disney+ and HBO Max together account for an estimated 20% of teens’ video viewing time.
Teens & Social: Who Likes What?
A look at teens’ favorite social platforms, and how usage varies by demographic group.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.
4 in 10 Teens Say They Don’t Have Cable, an Afterthought in Daily Video Time
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
Twitter Use Appears to Be on the Rise Among US Youth
Also, more 35-54-year-olds report using TikTok than Pinterest, LinkedIn, and Twitter.
Popularity of Live Streamed Video Games Dips Slightly
Interestingly, fewer young people this year say they currently watch live streamed video games.
TikTok is Now Teens’ Favorite Social Media Platform
Instagram is the third-favorite, but the most widely used on a monthly basis.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
An Update on Teens’ Media Use
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Entertainment is About A Lot More Than Premium TV for Young People
The 13-24 age group reports spending more time gaming than watching TV shows.
Who Do We See and Hear in TV & Video Ads?
Marketers’ obsession with youth is certainly prevalent in video ads.
Gen Zers Ambivalent About Privacy Implications of Targeted Ads on Social Media
Most say these ads are sometimes an invasion of privacy, but that it depends.