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Marketers’ Top Personalization Challenge? Data Quality.

Marketers’ Top Personalization Challenge? Data Quality.North American marketers seem more advanced in their use of personalization than UK marketers. December 8, 2017

While personalization continues to provide an uplift to conversion rates across online and offline channels, marketers have broader strategic goals in mind for personalization, according to a Monetate study [download page]. In fact, marketers surveyed in... READ MORE
Here’s Why People Say They’d Break Up With Brands

Here’s Why People Say They’d Break Up With BrandsBe careful about how you use personal data, and don't leave them hanging, consumers warn.November 8, 2017

Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their data without their knowledge is the leading reason they... READ MORE
Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid Employees

Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid EmployeesMedian total compensation for top marketing executives disclosed in public filings grew by 24% during the 5-year period of analysis.November 7, 2017

The CMO’s role is expanding, and leading marketers are taking on more responsibility for revenue and growth while building a more influential role in strategic decision-making. With survey results show that CMOs have strong leadership aspirations, now... READ MORE
These Are the Brands Considered Most “Relevant” by Americans in 2017

These Are the Brands Considered Most “Relevant” by Americans in 2017The Big 4 make their presence felt in these rankings - with one exception.October 25, 2017

Another day, another brand ranking. Or so it seems. But here’s another chance for some of the Big 4 to assert their dominance once again, courtesy of Prophet’s latest Brand Relevance Index, which measures brands across 4 characteristics generally... READ MORE
2017 Deliverability Benchmark Report

2017 Deliverability Benchmark ReportReturn Path's study analyzes global inbox placement rates and provides benchmarks across countries and industries.October 24, 2017

[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent... READ MORE
Made in America: Still Thriving

Made in America: Still ThrivingMany people in other countries see American brands as cool and high-quality.October 6, 2017

Dim views of American government don’t seem to be spilling over into negative perceptions of American products, finds new research [download page] from J. Walter Thompson Intelligence. In each of 6 countries analyzed, American brand products are viewed... READ MORE

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