American shoppers are more likely than others to want to support their own economy.
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.
Fewer than 4 in 10 report having a marketing automation system.
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
Which brands and ads won the Super Bowl? It depends…
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
Americans are less likely than their European counterparts to have cut down on red meat consumption.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.
Younger US adults are more likely than average to click “accept all” on website cookie requests.
The pandemic has driven many businesses to up their digital marketing transformation efforts, which, in turn, has...
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend....