44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
UK Articles
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Few US Adults Say They Always Accept Cookies on Websites
Younger US adults are more likely than average to click “accept all” on website cookie requests.
Tech Marketers Say Marketing Dominated More by Tech Than Creativity
The pandemic has driven many businesses to up their digital marketing transformation efforts, which, in turn, has increased the demand for digital content and creative output. Nevertheless, a report from Shaped By suggests that many marketing teams for tech...
People Still Trust Traditional Media Ads the Most
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half...
E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US
The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast [download page] from GroupM. The predictions also envision retail e-commerce sales across the globe nearing the $7 trillion mark by 2024. Per the report,...
Video Entertainment Brands Relying More on Digital Ad Spend As Competition Intensifies
In a year when the COVID-19 pandemic has had a negative impact on global ad spend almost across the board, video entertainment ad spend appears to have weathered the storm better than some, per a new report [download page] from Zenith Media. Estimates from the report...
Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...
Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines
Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer sentiment has shifted since March, according to a report [download page] from Smartly.io. In what has been a changing landscape for most industries,...
Friends and Family Still the Most Trusted Sources of Brand Information
Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that...
Email Continues to Drive Purchases
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available. And with good reason: as a recent report [download page] from Cheetah Digital and Econsultancy...
2019: The Year of A Trillion Music Streams
2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new...
3 Points About How Enterprise Marketers Are Allocating Their Budgets
Marketers across the globe expect to see their budgets for traditional channels such as out-of-home, traditional TV and print either stay the same or decrease in the coming year. And, although these channels still account for a healthy portion of marketing budgets, a...
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Podcasts to Soon Account for One-Third of US Digital Audio Ad Spending
Last year was a bumper year for podcast ad spending.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
What’s the Average Order Value for E-Commerce Stores?
While US online retailers don't see the highest average order values, their customers buy nearly twice as many items...
Half of Global Media Ad Spend Forecast to Be Online Next Year
Global internet advertising spend is projected to account for about half of total media advertising dollars next year...
Video Ad Viewability Update 2018: Benchmarks Across Countries & Devices
Brands running video ads on YouTube continue to see good performance in terms of viewability, according to the latest...