American shoppers are more likely than others to want to support their own economy.
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US Influencer Marketing Industry Growth to Slow This Year, But Remain Buoyant
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.
Consumers Say Gen Z Influences Their Shopping Behaviors
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Gender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases
Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.
European B2B Marketers More Digitally Mature in Strategy and Data Than Tech Use
Fewer than 4 in 10 report having a marketing automation system.
US Marketers Are Feeling Confident About Their MarTech Use
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
Super Bowl 2023 Data [Updated]
Which brands and ads won the Super Bowl? It depends…
Podcasts Are Now A Top Source of Thought Leadership Content in the US
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
COVID Has Changed the Way We Eat
Americans are less likely than their European counterparts to have cut down on red meat consumption.

Which Video Types Are Proving Effective for Content Marketers?
Social media videos and case studies/customer stories lead the way in perceived effectiveness.

Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.

The US’ Pay-TV Penetration Rate Continues to Fall
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.

Few US Adults Say They Always Accept Cookies on Websites
Younger US adults are more likely than average to click “accept all” on website cookie requests.

Tech Marketers Say Marketing Dominated More by Tech Than Creativity
The pandemic has driven many businesses to up their digital marketing transformation efforts, which, in turn, has...

People Still Trust Traditional Media Ads the Most
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend....