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US Online Shoppers Lag in Cross-Border Shopping

Asia-Pacific, Demographics & Audiences, Industries, North America, Retail & E-Commerce, UK

American shoppers are more likely than others to want to support their own economy.

US Influencer Marketing Industry Growth to Slow This Year, But Remain Buoyant

Agency Business, Asia-Pacific, Business of Marketing, Cross-Media & Traditional, Demographics & Audiences, Global & Regional, North America, PR, Sponsorships, UK

While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.

Consumers Say Gen Z Influences Their Shopping Behaviors

Asia-Pacific, Brand Loyalty & Purchase Habits, Brand-Related, CSR & Environmental, Demographics & Audiences, North America, UK, Youth & Gen X

Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

Agency Business, B2B, Business of Marketing, Demographics & Audiences, Industries, Marketing Budgets, North America, Staffing, UK

B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.

Customer Marketing Is A Key Priority for B2B Marketers This Year

Analytics, Automated & MarTech, B2B, Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer-Centric, Data-driven, Demographics & Audiences, Industries, Marketing Budgets, North America, UK

Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.

Gender, Age Skews in TV & Video Ads Are Global in Nature

Advertising Trends, African-American, Asia-Pacific, Boomers & Older, Creative & Formats, Demographics & Audiences, Europe & Middle East, Global & Regional, Latin America, Men, North America, Teens & Younger, UK, Women, Youth & Gen X

In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.

Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases

Advertising Trends, Analytics, Automated & MarTech, Business of Marketing, Creative & Formats, Customer-Centric, Data-driven, Demographics & Audiences, Europe & Middle East, Marketing Budgets, North America, Staffing, UK

Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.