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1 in 10 US Adults Are Interested in Betting on Esports
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Linear TV Enjoys Slight Bounce Back in the US
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
Few US Adults Say They Always Accept Cookies on Websites
Younger US adults are more likely than average to click “accept all” on website cookie requests.
Tech Marketers Say Marketing Dominated More by Tech Than Creativity
The pandemic has driven many businesses to up their digital marketing transformation efforts, which, in turn, has increased the demand for digital content and creative output. Nevertheless, a report from Shaped By suggests that many marketing teams for tech...
People Still Trust Traditional Media Ads the Most
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half...
E-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US
The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast [download page] from GroupM. The predictions also envision retail e-commerce sales across the globe nearing the $7 trillion mark by 2024. Per the report,...
Video Entertainment Brands Relying More on Digital Ad Spend As Competition Intensifies
In a year when the COVID-19 pandemic has had a negative impact on global ad spend almost across the board, video entertainment ad spend appears to have weathered the storm better than some, per a new report [download page] from Zenith Media. Estimates from the report...
Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...
Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines
Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer sentiment has shifted since March, according to a report [download page] from Smartly.io. In what has been a changing landscape for most industries,...
Friends and Family Still the Most Trusted Sources of Brand Information
Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that...
Email Continues to Drive Purchases
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available. And with good reason: as a recent report [download page] from Cheetah Digital and Econsultancy...
Impulse Purchases Seen More Common Among Youth
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.
July Was A Big Month for Video Streaming
In a new milestone, streaming exceeded cable in share of total TV viewing time.
Product Placement Spending This Year Set to Almost Double 2016’s Total
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
MarTech Now Up to 30% of North American Marketers’ Budgets
The global marketing technology market has increased by 22% year-on-year to reach an estimated $121.5 billion. And, at...
B2B Decision-Makers Point to Areas for E-Commerce Improvement
E-commerce is expected to account for at least one-eighth of global B2B sales next year. With this in mind, how can...
What’s the Average Order Value for E-Commerce Stores?
While US online retailers don't see the highest average order values, their customers buy nearly twice as many items...