Although 7 in 10 US adults are still using Facebook, the appeal it once had has deteriorated. A study by AudienceProject of 13,000 social media users from the US and Europe, ages 15 and older, illustrates that Facebook is not as indispensable as it was in the...
UK Articles
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MarTech Now Up to 30% of North American Marketers’ Budgets
The global marketing technology market has increased by 22% year-on-year to reach an estimated $121.5 billion. And, at $65.9 billion (up from $52 billion in 2018), the combined spending in North America and the UK accounts for more than half (54.2%) of the global...
B2B Decision-Makers Point to Areas for E-Commerce Improvement
E-commerce is expected to account for at least one-eighth of global B2B sales next year. With this in mind, how can B2B companies make the online buying experience easier for buyers? Here's what respondents to a report [download page] by Episerver had to say. Of the...
What’s the Average Order Value for E-Commerce Stores?
While US online retailers don't see the highest average order values, their customers buy nearly twice as many items per purchase (6) compared to shoppers in other countries (2-3), per a new report from Shopify. Some 14% of global consumers are also repeat shoppers,...
Half of Global Media Ad Spend Forecast to Be Online Next Year
Global internet advertising spend is projected to account for about half of total media advertising dollars next year - and it's well on its way to fulfilling this projection, according to new research [subscription required] from WARC. The research firm analyzed...
Video Ad Viewability Update 2018: Benchmarks Across Countries & Devices
Brands running video ads on YouTube continue to see good performance in terms of viewability, according to the latest findings from Google. Overall viewability continued to hit 95% in September 2018, matching the level shown in May 2017's data. Viewability for YouTube...
Mobile Gaming Friction Leads to Wasted Ad Spend
Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play. This is...
The Purchase Influencer Hierarchy: Friends & Family > Online Influencers > Celebrities
Influencer marketing content can certainly hold sway over consumers, in particular youth, but it doesn't appear to have nearly the same power as a recommendation from a trusted friend or family member. In fact, a recent study from SurveyMonkey finds that US consumers...
Smartphones Are Now Responsible For the Majority of Global Digital Video Plays
Smartphones reached a new milestone in this past quarter, declares Ooyala in its latest quarterly Global Video Index [download page]. For the first time in Q2 the devices exceeded a majority share of all digital video plays worldwide, hitting 52%, representing solid...
Free Report: Global Email Deliverability Benchmark
[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Even with all of these...
Do Brands Have Enough MarTech Now?
Brands in the UK and North America are expected to devote somewhere around one-quarter of their budgets this year to marketing technology. Are they getting what they need with that spend? A study from Moore Stephens and WARC [download page] suggests that most have all...
MarTech Estimated to Occupy Almost One-Quarter of Budgets in the UK and North America
The global marketing technology industry is estimated to be essentially a $100 billion market ($99.9 billion to be precise), according to a new report [download page] from Moore Stephens and WARC. Slightly more than half of that market value - or $52 billion - is...

What Types of Videos Are B2B Buyers Watching?
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.

Non-Profits Sent About 2 Fundraising Emails a Month to Their Subscribers Last Year
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.

It Sure Seems Pricing is Important to Video Streaming Subscribers
More US adults say that pricing options are important than original content when considering subscribing to a service.

Mobile Gaming Friction Leads to Wasted Ad Spend
Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of...

The Purchase Influencer Hierarchy: Friends & Family > Online Influencers > Celebrities
Influencer marketing content can certainly hold sway over consumers, in particular youth, but it doesn't appear to...

Smartphones Are Now Responsible For the Majority of Global Digital Video Plays
Smartphones reached a new milestone in this past quarter, declares Ooyala in its latest quarterly Global Video Index...