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More Than 1 in 3 Millennials Would Like to Go Viral

More Than 1 in 3 Millennials Would Like to Go ViralMen seek fame and virality more than women.January 18, 2018

Does the thought of going “viral” sound exciting – or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent... READ MORE
US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree

US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree1 in 8 Americans now has an advanced degree, and high school completion rates have set a new high.January 3, 2018

The US high school completion rate reached a new peak last year, with 90% of adults ages 25 and older having a high school diploma, reported the US Census Bureau recently. That’s up from 84% at the turn of the century, as attainment rates increased... READ MORE
These Emotions Are Said to Have the Greatest Influence on Brand Loyalty

These Emotions Are Said to Have the Greatest Influence on Brand Loyalty"Emotionally engaged" consumers tend to be younger and value personalization and reciprocity of their loyalty.December 13, 2017

Emotions are greater drivers of brand loyalty than rational factors such as price competitiveness or brand values including social responsibility, new research from Capgemini [pdf] has found. But while emotions were seen as the primary driver of loyalty... READ MORE
Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid Employees

Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid EmployeesMedian total compensation for top marketing executives disclosed in public filings grew by 24% during the 5-year period of analysis.November 7, 2017

The CMO’s role is expanding, and leading marketers are taking on more responsibility for revenue and growth while building a more influential role in strategic decision-making. With survey results show that CMOs have strong leadership aspirations, now... READ MORE
1 in 7 Women in the US Accesses the Internet Only Via Mobile Devices

1 in 7 Women in the US Accesses the Internet Only Via Mobile DevicesMobile-only internet access is generally higher among women than men, but doesn't seem correlated with age.

Mobile users in the US spend around 2-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report [download page] from... READ MORE

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