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Friends and Family Still the Most Trusted Sources of Brand Information

Friends and Family Still the Most Trusted Sources of Brand Information Relatively few trust advertising, and intrusive targeted ads are at risk of further alienating consumers.

Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback

Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback Marketers should look out for those voting with their wallets, but more consumers choose to voice feedback using surveys.

More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback. A recent report [download page] from DISQO shares this and other insights into how and why consumers choose to make... READ MORE
Mother’s Day Spending to Near $27 Billion This Year, Reach New Peak

Mother’s Day Spending to Near $27 Billion This Year, Reach New Peak Almost 9 in 10 (86%) US adults plan on celebrating Mother's Day this year.

Mother’s Day spending is expected to hit a new record of $26.7 billion this year, per the NRF in a new forecast, representing a 7% increase from last year’s $25 billion. A full 86% of US adults plan to celebrate Mother’s Day, which is up from 84% in 2019 and... READ MORE
Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information

Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information Consumer reviews are generally the most trusted type of reviews, though subject matter experts are preferred by some for considered purchases.

Product reviews are a crucial way for companies to build consumer trust and to help customers make confident purchase decisions. According to recent research [download page] from Bazaarvoice, consumers seeking reliable information about a product trust... READ MORE

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