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Three in Four Adults Are Willing to Pay for Services to Save Time

Three in Four Adults Are Willing to Pay for Services to Save TimeMillennials are most likely to say they would pay for subscriptions and other services to save time. November 12, 2019

For many, time is perhaps a more precious commodity than money, per the latest report [download page] from The Integer Group. The survey results indicate that about half (49%) of the 1,200 US respondents agree that, while they are comfortable with their... READ MORE
Which TV Genres Gain the Biggest Ratings Bumps From Time-Shifting?

Which TV Genres Gain the Biggest Ratings Bumps From Time-Shifting?US adults spent 4 hours a week watching time-shifted content during the first quarter of this year. What are they watching?November 7, 2019

Even with all the options available to view TV content, about 1 in 10 US adults still use their DVR as their default way to view shows. Indeed, data from Nielsen reveals that US adults spent 4 hours each week watching delayed or time-shifted content via VOD... READ MORE
Facebook Is Not As Indispensable As It Once Was

Facebook Is Not As Indispensable As It Once WasOnly one-fifth of Americans say that Facebook is one of their top three indispensable apps.November 5, 2019

Although 7 in 10 US adults are still using Facebook, the appeal it once had has deteriorated. A study by AudienceProject of 13,000 social media users from the US and Europe, ages 15 and older, illustrates that Facebook is not as indispensable as it was in... READ MORE
Holiday 2019 Data Hub

Holiday 2019 Data HubLooking at the 2019 holiday season in numbers, including forecasts and key trends.November 4, 2019

The holiday season has begun, which means that dozens of studies are being issued forecasting spending trends, retail destinations and shopping attitudes. This latest annual data hub (which will be updated periodically during the holiday period) highlights... READ MORE
US Adults’ Trust in Mass Media Dips

US Adults’ Trust in Mass Media DipsYounger people are the most mistrustful of the mass media.October 31, 2019

Only about two-fifths (41%) of American adults trust the mass media, dropping from 45% last year to match the same percentage as in 2017, per survey results from Gallup. Although trust has wavered somewhat this year after improving in 2018, it remains higher... READ MORE
Millennials Are Talking About These Brands the Most

Millennials Are Talking About These Brands the MostGlobally, social media and messaging brands rank high across markets. What about in the US?October 23, 2019

Just as Netflix is the most indispensable TV programming brand among young consumers in the US, it also holds the top ranking for word-of-mouth (W-O-M) among Millennials, per a survey by YouGov BrandIndex. To come to this finding, YouGov first screened 1,753... READ MORE

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