However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Youth & Gen X Charts
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media.
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
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However, inclusive ads have no impact on the likelihood of purchasing a brand for the majority of older adults.
Avid gamers are more likely than average to use subscription gaming services.
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
Somewhat surprisingly, older generations are the least likely to report that online shopping is more difficult than shopping in traditional stores.
US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.