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Video Games Provide Entertainment for All Ages

Video Games Provide Entertainment for All Ages While gamers are predominantly young and middle-aged, about 1 in 7 are 55 and older.

Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player. And, while 7 in 10 Americans under the age of 18 play video games regularly, a new report [pdf] from the... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
Pay-TV Continues to Lag Streaming Services in Value Perception

Pay-TV Continues to Lag Streaming Services in Value Perception Meanwhile, many youth are willing to pay to stream a movie that's being released in theaters.

There’s no shortage of options when it comes to subscription video-on-demand services (SVOD). And, while some Americans opt to subscribe to only pay-TV or SVOD, more than half (54%) subscribe to both. But do customers feel like they are getting value... READ MORE
These Were the Largest Instagram Advertisers in Q2 2020

These Were the Largest Instagram Advertisers in Q2 2020 Disney was the biggest US advertiser on Instagram in Q2 by a sizable margin.

Amazon, CBS and the US Census Bureau are among the top 10 advertisers on Instagram in Q2 2020, per a report [download page] from Pathmatics. Here’s an outline of the top spenders and the most prominent sectors, along with some other key findings. In the list... READ MORE
So How Many Millennials Are There in the US, Anyway? (Updated)

So How Many Millennials Are There in the US, Anyway? (Updated) Americans aged 18-34 comprised almost one-quarter (23.2%) of the total population as of July 1, 2019.

[By MC Editor, JC Lupis] Gen Z is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their views on influencers to the companies they talk about and... READ MORE

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