Explore Our Insights
Articles
Sponsored
Featured
External Link
Customize Your Feed
By Category
By Date
Customize Your Feed
Global Digital Games Revenue Up 12% in 2020 Mobile accounted for the largest share of digital games revenue in 2020, at close to $74 billion.
The digital games and interactive media industry grew by 12% year-over-year in 2020, representing revenue of $139.9 billion, according to new figures [download page] from SuperData. Here’s a roundup of the report’s insights into gaming in 2020, as well as... READ MORE![Holiday 2020 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2021/01/NRF-Holiday-Retail-Sales-2002-2020-Jan2021-.png)
Holiday 2020 Data Hub [Updated]: Results Recap Looking at the 2020 holiday season in numbers, including forecasts and key trends.
Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday season grew by an impressive 8.3% over the same period in 2019,... READ MORE
8 in 10 Digital Minutes Are Spent on Our Mobile Devices Some 9 in 10 of those mobile minutes are spent in mobile apps.
Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance of those minutes. The report also outlines overall... READ MORE
QR Code Use Continued Downward Trend in Q2 However, the use of mobile web and mobile apps for purchases on smartphones has risen again.
One change that the COVID-19 pandemic appears to have wrought is an increasing frequency in the use of mobile devices to make purchases. In fact, during the second quarter of 2020 the average number of purchases made via the mobile web more than doubled over... READ MORE
Ad Viewability Increases Across Most Formats in H1 2020 Brand risk continues to decrease (improve) across formats both globally and in the US.
The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of 70.8%, an increase of 13.6% year-over-year (y-o-y). In the US, mobile app display viewability also increased, by 17.2% y-o-y, to reach 78.9%,... READ MOREFeel Like You're Always Playing Catchup?
Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear
