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Video Ad Engagement Benchmarks in 2018There was a marked improvement in the video ad viewable completion rate, which grew to 77%.March 8, 2019
Video ad completion and viewability rates continue to improve even as click-through rates continue in their decline, while connected TV is the device to watch, according to the latest benchmarking data from Extreme Reach. Video Completion Rates Video... READ MORE
Women Are Above-Average Users of Smartphones and TabletsThis increased usage is particularly prevalent for tablets and for social networking activities.March 7, 2019
While the stereotype may be that men are more addicted to gadgets – indeed, electronics was the favorite shopping category for men in the last Holiday period – new data from Nielsen illustrates that when it comes to using mobile devices, women... READ MORE
Holiday 2018 Data Hub (Updated): Results RecapLooking at the 2018 holiday season, in numbers, including a recap of Cyber Week.February 22, 2019
By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF’s figures aren’t quite so... READ MORE
US Video Game Industry Revenues Continue Double-Digit Growth in 2018Total revenues are up by 18% year-over-year - a consistent rate of growth that seems far from slowing down.February 7, 2019
The video game industry is one of the fastest-growing sectors in the United States. It supplies more than 220,000 jobs across all 50 states and video games – whether they be on consoles, computers or mobiles. These impressive stats are among the new... READ MORE
Millennials Are Using Smartphones More Than PCs for ShoppingWhile Boomers shop most via PCs, younger consumers prefer smartphones and are also more likely to use tablets.January 25, 2019
The younger generation in the US is well above the average when it comes to mobile shopping. While a little more than half (53%) of all shoppers ages 20-72 years have used a smartphone to shop in the past six months, nearly three-quarters (73%) of Generation... READ MOREFeel Like You're Always Playing Catchup?
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