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An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones

An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones Close to half of paid search spending was allocated to smartphones and tablets.

Combined, smartphones and tablets accounted for a little more than two-thirds (67.8%) of total search ad clicks in Q4 2020, with smartphones making up the vast majority of that figure, per Merkle’s Q4 2020 Digital Marketing Report [download page]. In an... READ MORE
Global Digital Games Revenue Up 12% in 2020

Global Digital Games Revenue Up 12% in 2020 Mobile accounted for the largest share of digital games revenue in 2020, at close to $74 billion.

The digital games and interactive media industry grew by 12% year-over-year in 2020, representing revenue of $139.9 billion, according to new figures [download page] from SuperData. Here’s a roundup of the report’s insights into gaming in 2020, as well as... READ MORE
Holiday 2020 Data Hub [Updated]: Results Recap

Holiday 2020 Data Hub [Updated]: Results Recap Looking at the 2020 holiday season in numbers, including forecasts and key trends.

Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday season grew by an impressive 8.3% over the same period in 2019,... READ MORE
8 in 10 Digital Minutes Are Spent on Our Mobile Devices

8 in 10 Digital Minutes Are Spent on Our Mobile Devices Some 9 in 10 of those mobile minutes are spent in mobile apps.

Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance of those minutes. The report also outlines overall... READ MORE
QR Code Use Continued Downward Trend in Q2

QR Code Use Continued Downward Trend in Q2 However, the use of mobile web and mobile apps for purchases on smartphones has risen again.

One change that the COVID-19 pandemic appears to have wrought is an increasing frequency in the use of mobile devices to make purchases. In fact, during the second quarter of 2020 the average number of purchases made via the mobile web more than doubled over... READ MORE
Ad Viewability Increases Across Most Formats in H1 2020

Ad Viewability Increases Across Most Formats in H1 2020 Brand risk continues to decrease (improve) across formats both globally and in the US.

The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of 70.8%, an increase of 13.6% year-over-year (y-o-y). In the US, mobile app display viewability also increased, by 17.2% y-o-y, to reach 78.9%,... READ MORE

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