Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

Desktop Display Ad Viewability Rates Continue to Improve

Desktop Display Ad Viewability Rates Continue to ImprovePublisher direct deals still outperformed programmatic on desktop in H2 2018, but that's not always the case on mobile.April 11, 2019

Overall desktop display ad viewability rates have improved in the US with programmatic display once again seeing another increase in the second half of 2018, according to Integral Ad Science’s (IAS) media quality report [download page]. The overall desktop... READ MORE
Video Ad Engagement Benchmarks in 2018

Video Ad Engagement Benchmarks in 2018There was a marked improvement in the video ad viewable completion rate, which grew to 77%.March 8, 2019

Video ad completion and viewability rates continue to improve even as click-through rates continue in their decline, while connected TV is the device to watch, according to the latest benchmarking data from Extreme Reach. Video Completion Rates Video... READ MORE
Women Are Above-Average Users of Smartphones and Tablets

Women Are Above-Average Users of Smartphones and TabletsThis increased usage is particularly prevalent for tablets and for social networking activities.March 7, 2019

While the stereotype may be that men are more addicted to gadgets – indeed, electronics was the favorite shopping category for men in the last Holiday period – new data from Nielsen illustrates that when it comes to using mobile devices, women... READ MORE
Holiday 2018 Data Hub (Updated): Results Recap

Holiday 2018 Data Hub (Updated): Results RecapLooking at the 2018 holiday season, in numbers, including a recap of Cyber Week.February 22, 2019

By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF’s figures aren’t quite so... READ MORE
US Video Game Industry Revenues Continue Double-Digit Growth in 2018

US Video Game Industry Revenues Continue Double-Digit Growth in 2018Total revenues are up by 18% year-over-year - a consistent rate of growth that seems far from slowing down.February 7, 2019

The video game industry is one of the fastest-growing sectors in the United States. It supplies more than 220,000 jobs across all 50 states and video games – whether they be on consoles, computers or mobiles. These impressive stats are among the new... READ MORE
Millennials Are Using Smartphones More Than PCs for Shopping

Millennials Are Using Smartphones More Than PCs for ShoppingWhile Boomers shop most via PCs, younger consumers prefer smartphones and are also more likely to use tablets.January 25, 2019

The younger generation in the US is well above the average when it comes to mobile shopping. While a little more than half (53%) of all shoppers ages 20-72 years have used a smartphone to shop in the past six months, nearly three-quarters (73%) of Generation... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match