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Mobile Still Lags Desktop in US B2B Digital Ad Spend

Mobile Still Lags Desktop in US B2B Digital Ad SpendWhile B2B mobile ad spend is growing faster, a significant lead persists for desktop.January 15, 2019

B2B ad spend in the US is slated to top $6 billion in 2019, but marketers are still putting more of their spend towards ads on desktop and laptop devices than on mobiles. However, data from eMarketer suggests that mobile is not lagging quite as far behind as... READ MORE
Tech Adoption Among Americans Ages 50 and Up Sees Steady Growth

Tech Adoption Among Americans Ages 50 and Up Sees Steady GrowthSome 91% of Americans age 50+ own either a laptop or desktop, while three-quarters own a smartphone.January 14, 2019

Older Americans are not being left behind in the age of technology, and are adopting dominant technologies like smartphones, computers and tablets at a steady rate. In fact, three-quarters reported owning a smartphone in 2018, which is up some 5% points from... READ MORE
US 2019 Consumer Technology Forecast

US 2019 Consumer Technology ForecastSmart Speakers like the Amazon Echo and Google Home continue to be the leader in emerging tech unit sales, but may be slowing as voice permeates other devices.January 11, 2019

As CES wraps up another annual visit to sunny Las Vegas, the Consumer Technology Association (CTA) has forecasted [press release] a strong year ahead for the US consumer technology industry. Artificial intelligence and high-speed connectivity are... READ MORE
OTT Devices Continue Their Ascent For Premium Digital Video Ad Views

OTT Devices Continue Their Ascent For Premium Digital Video Ad ViewsOTT devices are on track to deliver half of premium digital video ad views.January 3, 2019

Video advertisers have a wide variety of devices through which to reach consumers, but OTT devices have rocketed ahead in viewers’ use the past year, now taking by far the largest share of US premium video ad views. That’s one of the key findings... READ MORE
Here’s How Our Media Platform Preferences Fluctuate Throughout the Day

Here’s How Our Media Platform Preferences Fluctuate Throughout the DayTV cannibalizes time with digital devices, although there's plenty of multitasking going on too.December 20, 2018

US adults spent a plurality 42% of their daily media time with live and time-shifted TV during the second quarter of this year, reports Nielsen in a recently-released study [download page]. Digital media – including internet on computers and mobile... READ MORE
Mobile Email Click-to-Open Rates Jump in Q3

Mobile Email Click-to-Open Rates Jump in Q3While the increase in mobile email CTO rates was a good sign, marketers might be facing some troubles attracting new subscribers and keeping existing ones engaged.December 18, 2018

Email click-to-open rates continued to climb in Q3, and as such while slightly fewer subscribers opened emails those who did were more engaged than in previous quarters. That’s according to the latest quarterly email benchmark report [download page]... READ MORE

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