US Online and Traditional Media Advertising Outlook, 2021-2025

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

US Online and Traditional Media Advertising Outlook, 2020-2024

US Online and Traditional Media Advertising Outlook, 2020-2024

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th annual...

US Online Ad Revenues Grow by 21% in 2017: 10 Notes

US Online Ad Revenues Grow by 21% in 2017: 10 Notes

Online ad revenues in the US grew by 21.4% year-over-year in 2017 to total $88 billion, per the latest revenue report from the IAB and PwC [pdf]. Revenues for the fourth quarter were up by about 21% year-over-year as the shift to mobile continued. Here are 5 takeaways...

Google and Facebook to Combine for One-Quarter of Global Media Ad Revenues this Year

Google and Facebook to Combine for One-Quarter of Global Media Ad Revenues this Year

Duopoly indeed. New estimates from WARC suggest that 6 in every $10 spent globally on digital advertising this year will go to one of two companies: Google or Facebook. At 44% and 18% share of all global online ad spending this year, respectively, these two companies...

Mobile Nears Half of US Online Ad Revenues

Mobile Nears Half of US Online Ad Revenues

It's been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and...

APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in Per Capita Spend

APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in Per Capita Spend

Digital advertising spending in the Asia-Pacific (APAC) region will overtake North America for the first time this year, forecasts Strategy Analytics. APAC digital ad spending is projected to increase by 18.2% this year to $59.7 billion, edging North America's $59.5...

Mobile Captures Larger Share of Growing US Online Ad Spend

Mobile Captures Larger Share of Growing US Online Ad Spend

Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Among the trends arising from the report is the...

US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across Devices

US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across Devices

Source: Monetate Notes: E-commerce conversion rates grew on a year-over-year basis across devices in the US, UK and on a global basis, reveals Monetate in its latest quarterly report, which also notes that conversion rates were almost twice as high for returning...

US Online and Traditional Media Advertising Outlook, 2015-2019

US Online and Traditional Media Advertising Outlook, 2015-2019

PwC has issued its latest annual Entertainment & Media Outlook report, which contains projections for online and offline media advertising markets through 2019. The outlook for traditional media advertising is similar to previous forecasts in that TV and...

4 Trends in US Online Advertising Spending

4 Trends in US Online Advertising Spending

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in...

Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer in a new forecast. With strong spending growth predicted again next year - of 41% - mobile will overtake desktops and...

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