A comprehensive look at several advertising markets in the US, including some milestones to come.
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US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
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Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
US Online and Traditional Media Advertising Outlook, 2021-2025
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
US Online and Traditional Media Advertising Outlook, 2020-2024
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th annual...
US Online Ad Revenues Grow by 21% in 2017: 10 Notes
Online ad revenues in the US grew by 21.4% year-over-year in 2017 to total $88 billion, per the latest revenue report from the IAB and PwC [pdf]. Revenues for the fourth quarter were up by about 21% year-over-year as the shift to mobile continued. Here are 5 takeaways...
Google and Facebook to Combine for One-Quarter of Global Media Ad Revenues this Year
Duopoly indeed. New estimates from WARC suggest that 6 in every $10 spent globally on digital advertising this year will go to one of two companies: Google or Facebook. At 44% and 18% share of all global online ad spending this year, respectively, these two companies...
Mobile Nears Half of US Online Ad Revenues
It's been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and...
APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in Per Capita Spend
Digital advertising spending in the Asia-Pacific (APAC) region will overtake North America for the first time this year, forecasts Strategy Analytics. APAC digital ad spending is projected to increase by 18.2% this year to $59.7 billion, edging North America's $59.5...
Mobile Captures Larger Share of Growing US Online Ad Spend
Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Among the trends arising from the report is the...
US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across Devices
Source: Monetate Notes: E-commerce conversion rates grew on a year-over-year basis across devices in the US, UK and on a global basis, reveals Monetate in its latest quarterly report, which also notes that conversion rates were almost twice as high for returning...
US Online and Traditional Media Advertising Outlook, 2015-2019
PwC has issued its latest annual Entertainment & Media Outlook report, which contains projections for online and offline media advertising markets through 2019. The outlook for traditional media advertising is similar to previous forecasts in that TV and...
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
Growth of Commercial MarTech Use Spurs More Replacements
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
Key Trends Consistent As Online Ad Revenues Grow Another 17% in 2013
Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on...
Top 10 Shopping and Classifieds Websites – March 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB,...
Top 10 Shopping and Classifieds Websites – February 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB,...