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Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer in a new forecast. With strong spending growth predicted again next year - of 41% - mobile will overtake desktops and...

Key Trends Consistent As Online Ad Revenues Grow Another 17% in 2013

Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on record, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers (PwC). Needless to say, the full-year total of $42.8...

Which Types of Websites Do Most Americans Visit Frequently?

Which types of websites are people visiting on at least a weekly basis? That was the question posed by Ipsos OTX in a recent survey that spanned 25 countries around the globe. Among American respondents, a leading 68% reported visiting a search engine site at least...

Online Ad Revenues Up 18% Y-O-Y in H1; Mobile’s Share Doubles to 15%

Online ad revenues increased by 18% year-over-year to reach $20.1 billion in the first half (H1) of this year, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers (PwC). Needless to say, that sets yet another peak for online ad...

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