More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Connected Device Comparisons Articles
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Smart Speaker owners this year report requesting an average of 12.4 tasks on their devices each week, up from an average of 7.5 in 2017.
Viewing time on connected TV devices, meanwhile, was flat.
More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.
1 in 5 American adults like shopping in-store less now than before the pandemic.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Mobile commerce had its first $100B+ quarter in Q4 2021.
There’s a big jump in ownership starting at age 12, and again at age 14.
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
People spend about 10 seconds on average reading a brand email.
A full 60% of digital video ad views in H1 were viewed on CTV.
Demand for consumer technology continues to be on the rise in the US, with the Consumer Technology Association (CTA)...