The majority of online shoppers want to see detailed product descriptions.
Connected Device Comparisons Charts
Video Ad Viewability Improves in Some Formats
Video ad viewability continues to be highest with connected TV.
People Are Spending Less Time Reading Emails
People spend about 10 seconds on average reading a brand email.
Majority of Premium Digital Video Viewing Takes Place on a TV Set
A full 60% of digital video ad views in H1 were viewed on CTV.
Consumer Tech Sales Predicted to Grow by 7.5% This Year
Demand for consumer technology continues to be on the rise in the US, with the Consumer Technology Association (CTA) forecasting [press release] record-breaking revenues for the industry this year. The drive to stay connected, healthy and entertained during the...
US Online and Traditional Media Advertising Outlook, 2021-2025
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
Smart TV Viewing Time Continues to Shoot Up
Global time spent streaming video during the first quarter of 2021 increased some 36% over the same quarter last year, with North America seeing modest growth of 18%. This is per Conviva’s latest quarterly State of Streaming report [download page]. In the midst of...
Video Ad Viewability Highest on Connected TV, Mobile Apps
When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page] from Integral Ad Science (IAS) shows that in the second half of 2020, CTV ad viewability reached 93.3%. Featured for the first time in the media...
Mobile vs. Desktop: Visits and Search Trends
Mobile’s share of website visits continues to increase. Some 61% of site visits in the US came via mobile phones in 2020, up from 57% in 2019. This is per a study from Perficient that also found that the number of pageviews per visitor was lowest on mobile. The study...
What Non-Feed Placements Do Advertisers Buy on Facebook?
The newsfeed is where most ads are placed on Facebook. But what about non-feed ads? As it turns out, when advertisers are choosing the placement of their Facebook ads beyond the newsfeed, they are shying away from the right-hand column and in-stream video, and instead...
Google Discovery Campaigns on the Rise
Throughout 2020 advertisers upped their use of Google Discovery, such that by the final quarter of the year, the adoption of Google Discovery campaigns was 73% higher than it was during Q1. This is per a recent report [download page] from Tinuiti. In Google's words,...
Chromecast and Roku Viewers Are the Most Engaged
Total global streaming video viewing time was up 44% year-over-year in Q4 2020, according to figures from Conviva’s latest State of Streaming report [download page]. Here’s a breakdown of what the final quarter of 2020 indicated about the state of the streaming...
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
8 in 10 Digital Minutes Are Spent on Our Mobile Devices
Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this...
QR Code Use Continued Downward Trend in Q2
One change that the COVID-19 pandemic appears to have wrought is an increasing frequency in the use of mobile devices...
Ad Viewability Increases Across Most Formats in H1 2020
The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of...