1 in 5 American adults like shopping in-store less now than before the pandemic.
Connected Device Comparisons Articles
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US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Mobile Now Accounts for 36% Share of Digital Commerce in the US
Mobile commerce had its first $100B+ quarter in Q4 2021.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Who Plays Mobile Games in the US and Canada?
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
5 Points About E-Commerce Checkout Completion Rates
The majority share of e-commerce checkouts start on mobile.
Which Features Drive A Positive Online Shopping Experience?
The majority of online shoppers want to see detailed product descriptions.
Video Ad Viewability Improves in Some Formats
Video ad viewability continues to be highest with connected TV.
People Are Spending Less Time Reading Emails
People spend about 10 seconds on average reading a brand email.
Majority of Premium Digital Video Viewing Takes Place on a TV Set
A full 60% of digital video ad views in H1 were viewed on CTV.
Consumer Tech Sales Predicted to Grow by 7.5% This Year
Demand for consumer technology continues to be on the rise in the US, with the Consumer Technology Association (CTA) forecasting [press release] record-breaking revenues for the industry this year. The drive to stay connected, healthy and entertained during the...
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Podcasts to Soon Account for One-Third of US Digital Audio Ad Spending
Last year was a bumper year for podcast ad spending.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Mobile vs. Desktop: Visits and Search Trends
Mobile’s share of website visits continues to increase. Some 61% of site visits in the US came via mobile phones in...
What Non-Feed Placements Do Advertisers Buy on Facebook?
The newsfeed is where most ads are placed on Facebook. But what about non-feed ads? As it turns out, when advertisers...
Google Discovery Campaigns on the Rise
Throughout 2020 advertisers upped their use of Google Discovery, such that by the final quarter of the year, the...