More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
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Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Privacy Remains A Concern for Smart Speaker Owners
Smart Speaker owners this year report requesting an average of 12.4 tasks on their devices each week, up from an average of 7.5 in 2017.
Smart TV Viewing Continued its Growth Pattern in Q1
Viewing time on connected TV devices, meanwhile, was flat.
Shorter Video Ads Have Higher Completion Rates, but Lower CTRs
More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.
Have Attitudes to Physical Stores Changed?
1 in 5 American adults like shopping in-store less now than before the pandemic.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Mobile Now Accounts for 36% Share of Digital Commerce in the US
Mobile commerce had its first $100B+ quarter in Q4 2021.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Who Plays Mobile Games in the US and Canada?
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
People Are Spending Less Time Reading Emails
People spend about 10 seconds on average reading a brand email.
Majority of Premium Digital Video Viewing Takes Place on a TV Set
A full 60% of digital video ad views in H1 were viewed on CTV.
Consumer Tech Sales Predicted to Grow by 7.5% This Year
Demand for consumer technology continues to be on the rise in the US, with the Consumer Technology Association (CTA)...