A full 60% of digital video ad views in H1 were viewed on CTV.
Connected Device Comparisons Articles
Additional categories: Asia-Pacific | Connected Device Comparisons | Demographics & Audiences | Digital | Europe & Middle East | Latin America | Mobile Phone | Non-mobile Connected Devices | North America | Tablet | Video
Consumer Tech Sales Predicted to Grow by 7.5% This Year
Demand for consumer technology continues to be on the rise in the US, with the Consumer Technology Association (CTA) forecasting [press release] record-breaking revenues for the industry this year. The drive to stay connected, healthy and entertained during the...
US Online and Traditional Media Advertising Outlook, 2021-2025
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
Smart TV Viewing Time Continues to Shoot Up
Global time spent streaming video during the first quarter of 2021 increased some 36% over the same quarter last year, with North America seeing modest growth of 18%. This is per Conviva’s latest quarterly State of Streaming report [download page]. In the midst of...
Video Ad Viewability Highest on Connected TV, Mobile Apps
When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page] from Integral Ad Science (IAS) shows that in the second half of 2020, CTV ad viewability reached 93.3%. Featured for the first time in the media...
Mobile vs. Desktop: Visits and Search Trends
Mobile’s share of website visits continues to increase. Some 61% of site visits in the US came via mobile phones in 2020, up from 57% in 2019. This is per a study from Perficient that also found that the number of pageviews per visitor was lowest on mobile. The study...
What Non-Feed Placements Do Advertisers Buy on Facebook?
The newsfeed is where most ads are placed on Facebook. But what about non-feed ads? As it turns out, when advertisers are choosing the placement of their Facebook ads beyond the newsfeed, they are shying away from the right-hand column and in-stream video, and instead...
Google Discovery Campaigns on the Rise
Throughout 2020 advertisers upped their use of Google Discovery, such that by the final quarter of the year, the adoption of Google Discovery campaigns was 73% higher than it was during Q1. This is per a recent report [download page] from Tinuiti. In Google's words,...
Chromecast and Roku Viewers Are the Most Engaged
Total global streaming video viewing time was up 44% year-over-year in Q4 2020, according to figures from Conviva’s latest State of Streaming report [download page]. Here’s a breakdown of what the final quarter of 2020 indicated about the state of the streaming...
An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones
Combined, smartphones and tablets accounted for a little more than two-thirds (67.8%) of total search ad clicks in Q4 2020, with smartphones making up the vast majority of that figure, per Merkle’s Q4 2020 Digital Marketing Report [download page]. In an analysis of...
Global Digital Games Revenue Up 12% in 2020
The digital games and interactive media industry grew by 12% year-over-year in 2020, representing revenue of $139.9 billion, according to new figures [download page] from SuperData. Here’s a roundup of the report’s insights into gaming in 2020, as well as the...
![Holiday 2020 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2021/01/NRF-Holiday-Retail-Sales-2002-2020-Jan2021--300x167.png)
Holiday 2020 Data Hub [Updated]: Results Recap
Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday season grew by an impressive 8.3% over the same period in 2019, reaching...
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.
What Non-Feed Placements Do Advertisers Buy on Facebook?
The newsfeed is where most ads are placed on Facebook. But what about non-feed ads? As it turns out, when advertisers...
Google Discovery Campaigns on the Rise
Throughout 2020 advertisers upped their use of Google Discovery, such that by the final quarter of the year, the...
Chromecast and Roku Viewers Are the Most Engaged
Total global streaming video viewing time was up 44% year-over-year in Q4 2020, according to figures from Conviva’s...