Ad fraud is the lowest on the list of digital display ad challenges cited by marketers at larger companies.
Display & Rich Media Articles
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Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
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B2B Buyers More Thoroughly Evaluating Purchases
Almost 4 in 10 are conducting a more detailed ROI analysis.
US Online and Traditional Media Advertising Outlook, 2023-2027
A comprehensive look at several advertising markets in the US, including some milestones to come.
B2B Marketers Tout Social Media’s Influence in the Buyer Journey
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
Marketers Now Say Generative AI is the Most Important Consumer Trend of the Year
As far as generative AI goes, copywriting and data analysis are the areas in which respondents see its biggest potential in marketing.
US Digital Video Ad Viewability Rates Improve in H2 2022
Time-in-view continues to be on a downward trajectory globally, albeit with signs of improvement in the US.
Which Digital Channels Do Marketers Around the World Feel Are Most Effective?
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
5 Points About Digital Ad Spending in 2022
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
Paid Social Poses Biggest Brand Safety Risk, Advertisers Say
Among those who are making it a priority to de-fund the disinformation ecosystem, a significant share are avoiding ad placements in social in-feed environments.
More Consumers Report Engaging with QR Codes in TV Ads
3 in 10 adults in the US and Canada report having used their phone to scan a QR code in a TV show or commercial.
US Online Media Spend in 2022 and the Outlook for 2023
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
Ad Buyers to Up Retail Media Network Spend in 2023
Many ad buyers are leveraging offsite RMN tactics such as offsite display and offsite video.
Which Types of Media Ads Do People Enjoy – and Hate?
People have mixed feelings about ads in audio streaming platforms.
Global Media Price Inflation Revised Upwards
TV and online video are leading the way in price inflation.