For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
Sponsored Brands accounted for a little more than one-quarter of Amazon ad spending in Q4 2021 among Merkle clients.
Sending letter-sized envelopes to prospect lists is a valuable tool.
Total US online media spending is expected to grow by 16.6% this year.
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
TV ad prices are expected to inflate by 6% globally.
Instagram is expected to account for more than half of total US Facebook ad revenues.
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
More US adults say that pricing options are important than original content when considering subscribing to a service.
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.
There’s plenty of optimism when it comes to online video ad budgets.
Streaming accounted for 56.5% of digital ad impressions in the US during the first half of 2021.
Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes...