Ad fraud is the lowest on the list of digital display ad challenges cited by marketers at larger companies.
Display & Rich Media Articles
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
Almost 4 in 10 are conducting a more detailed ROI analysis.
A comprehensive look at several advertising markets in the US, including some milestones to come.
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
As far as generative AI goes, copywriting and data analysis are the areas in which respondents see its biggest potential in marketing.
Time-in-view continues to be on a downward trajectory globally, albeit with signs of improvement in the US.
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
Among those who are making it a priority to de-fund the disinformation ecosystem, a significant share are avoiding ad placements in social in-feed environments.
3 in 10 adults in the US and Canada report having used their phone to scan a QR code in a TV show or commercial.
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
Many ad buyers are leveraging offsite RMN tactics such as offsite display and offsite video.
People have mixed feelings about ads in audio streaming platforms.
TV and online video are leading the way in price inflation.