Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Display & Rich Media Charts
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
TV ad prices are expected to inflate by 6% globally.
Instagram is expected to account for more than half of total US Facebook ad revenues.
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
About 7 in 10 content marketers surveyed say they will be investing in video next year.
Video ad viewability continues to be highest with connected TV.
Younger US adults are more likely than average to click “accept all” on website cookie requests.
There’s plenty of optimism when it comes to online video ad budgets.
Streaming accounted for 56.5% of digital ad impressions in the US during the first half of 2021.
Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be seen in...
If last year taught B2B organizations anything, it is the importance digital channels now play. Indeed, US B2B digital advertising investment saw considerable growth in 2020, and a forecast from eMarketer suggests that the growth will continue in the years to come....
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
While brands spend a lot of time thinking about which channels are going to be most beneficial for their advertising,...
When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page]...
While US adults, in general, have shown trust in traditional forms of advertising such as television and radio, young...