Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Display & Rich Media Articles
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
Consumers are nearly twice as likely to agree than disagree that they prefer brand videos over static posts on social media.
People most commonly use a search engine to look up information.
Digital media experts are concerned about the impact of fake news on company reputation.
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
Sponsored Brands accounted for a little more than one-quarter of Amazon ad spending in Q4 2021 among Merkle clients.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
TV ad prices are expected to inflate by 6% globally.
Instagram is expected to account for more than half of total US Facebook ad revenues.