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Where Do Digital Media Experts Think Misinformation is Most Prevalent?
Digital media experts are concerned about the impact of fake news on company reputation.
Online Video’s Now the Fastest-Growing Ad Medium Globally
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Global Media Budgets and Perceived Effectiveness in 2022
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Advertisers Rate Their Most Effective Media Types Across Upper- and Lower-Funnel Goals
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
Sponsored Brands Ad Format Grabbing More of Amazon Ad Spending
Sponsored Brands accounted for a little more than one-quarter of Amazon ad spending in Q4 2021 among Merkle clients.
Direct Response Media ROI Benchmarks
Sending letter-sized envelopes to prospect lists is a valuable tool.
US Online Media Spend in 2021 and the Outlook for 2022
Total US online media spending is expected to grow by 16.6% this year.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Are Brands Doing A Good Job of Supporting Diverse Communities?
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
Engagement Rates Drop As E-Commerce Brands Up SMS, Push Notification Volume
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
Data Leaders Outline Their Priorities This Year
Data governance is a key priority this year, as is improving data-driven culture and data literacy.
Advertisers Rate Their Most Effective Media Types Across Upper- and Lower-Funnel Goals
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
Sponsored Brands Ad Format Grabbing More of Amazon Ad Spending
Sponsored Brands accounted for a little more than one-quarter of Amazon ad spending in Q4 2021 among Merkle clients.
Direct Response Media ROI Benchmarks
Sending letter-sized envelopes to prospect lists is a valuable tool.