As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?

As the Marketing Mix Changes, What Digital Tactics Are Marketers Relying On?

Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be seen in...

US Online and Traditional Media Advertising Outlook, 2021-2025

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

Majority of B2B Buyers Say Their Purchase Timelines Have Increased

Majority of B2B Buyers Say Their Purchase Timelines Have Increased

While one-third of B2B executives report that the current environment has caused their organization to escalate some purchases due to changing business needs, that doesn’t seem to have sped up the buying process overall. A recent report [download page] from Demand Gen...

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