TV and online video are leading the way in price inflation.
Display & Rich Media Articles
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US Ad Viewability Rates Improved in the First Half of the Year
Aiming for 100% viewability may not be the best goal, however.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Marketers Look to Use Machine Learning to Aid in Creative
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
Half of Consumers Say They Read Social Media Comments to Learn About Brands
Consumers are nearly twice as likely to agree than disagree that they prefer brand videos over static posts on social media.
What’s the Most Common Online Action Taken After Seeing An Ad?
People most commonly use a search engine to look up information.
Where Do Digital Media Experts Think Misinformation is Most Prevalent?
Digital media experts are concerned about the impact of fake news on company reputation.
Online Video’s Now the Fastest-Growing Ad Medium Globally
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Global Media Budgets and Perceived Effectiveness in 2022
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Workplace Software Buyers Rely on A Variety of Info Sources
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
Sports Fans Say They’ll Migrate to Streaming Platforms if Necessary
3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
How Do US Adults Use TikTok?
A subset of highly active users are responsible for the vast majority of content.
These Advertising Channels Look Set for Growth in 2023
Ad buyers expect their media ad investments to grow by 5.9% next year. CTV looks primed to benefit the most.
Ad Buyers to Up Retail Media Network Spend in 2023
Many ad buyers are leveraging offsite RMN tactics such as offsite display and offsite video.
Which Types of Media Ads Do People Enjoy – and Hate?
People have mixed feelings about ads in audio streaming platforms.