Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
Only 1 in 4 have intent data implemented and integrated into their overall strategy.
Half of larger US retailers report having adopted buyer journey-based personalization.
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
Infographics and exclusive data help move the needle.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
1 in 3 are in the market for a new marketing automation tool in the coming year.
Some 39% say that MPP is already having a significant impact on their company, while another 50% believe it will within the next 1-12 months.
3 in 4 say they need to generate more leads in the next year to meet their goals.
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
However, open rates tend to be higher on mobile.
About one-third of marketers surveyed would like to produce twice as much content as they are currently.
The number of Radio app downloads also declined in the US, bucking the global trend.
Celebrants expect to spend almost $250 each on Mother’s Day this year.
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
Marketing leaders are most concerned about data privacy changes in Apple’s iOS 15.
6 in 10 B2C senior marketers plan to include email as a direct response channel in their 2022 marketing strategy.
The majority share of shoppers say convenience matters most when finding products.