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Could Tuesday be the Day to Watch for Retailers?A couple of studies show traffic, conversions, and email response rates to be highest on Tuesdays.March 12, 2020
When it comes to e-commerce, some days have higher traffic and conversion rates than others. As it turns out, per a new report from Oribi, Tuesdays may be the best day for online retailers in certain industries. In its analysis of data of more than 5.2... READ MORE
Here’s Where Marketers See the Importance of Transactional EmailsMany email pros see transactional emails as very important for engagement, retention and conversion.March 3, 2020
Some 3 in 10 companies send more than 100,000 transactional emails each month, per a new study. Given this volume and the above-average response rates they garner, these emails offer another opportunity for marketers to sell to customers, and can help secure... READ MORE
Mobile Adoption Rises Among Americans Ages 50+; Here’s the Latest on Their Top Device ActivitiesThe majority of smartphone owners ages 50 and older say they use their device to access social networking sites.February 28, 2020
More than three-quarters (77%) of US adults ages 50 and up owned a smartphone as of mid-2019, a figure representing a 10% rise from 70% a couple of years earlier. Among these smartphone owners, 9 in 10 use their devices daily, with the majority (83%) using... READ MORE
What Reasons Do Consumers Give for Loving Brands?Excellent communication is one factor leading to brand love.February 26, 2020
About half (49%) of North American consumers say they “love” somewhere between 1 to 5 different brands, while some don’t love any particular brands at all. So, why do consumers fall in love with brands? A survey from Localytics aimed to find that out. As it... READ MORE
Consumers Ascribe Greater Purchase Influence to Peers Than AdsAbout 1 in 3 consumers will share an ad that they enjoy.February 21, 2020
Recommendations from friends and family have always ranked as one of the biggest influencers when it comes to purchasing decisions, as have online reviews. Horowitz’s most recent report, concerning the State of Consumer Engagement, provides more such... READ MOREFeel Like You're Always Playing Catchup?
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