Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
How Are Marketers Putting Intent Data to Use?
Only 1 in 4 have intent data implemented and integrated into their overall strategy.
What Kinds of Advanced Personalization Techniques Are Retailers Engaging In?
Half of larger US retailers report having adopted buyer journey-based personalization.
8 in 10 Marketers Plan Changes to Their MarTech Stack This Year
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
Journalists Reveal What Makes A Story Shareable
Infographics and exclusive data help move the needle.
Retailers Worry About Rising Customer Acquisition Costs as Paid Social KPIs Decline
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
In Which Areas Are Marketers Using Their Automation Tools?
1 in 3 are in the market for a new marketing automation tool in the coming year.
Apple’s Mail Privacy Protection (MPP) Impacting Email Efforts in a Variety of Ways
Some 39% say that MPP is already having a significant impact on their company, while another 50% believe it will within the next 1-12 months.
B2B Marketers Point to Lead Quality Challenges, but Admit Need for More Quantity Too
3 in 4 say they need to generate more leads in the next year to meet their goals.
B2B Marketers Continue to Point to Webinars as a Critical Demand Gen Tactic
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
Marketers Report Similar Email Conversion Rates on Mobile as on Desktop
However, open rates tend to be higher on mobile.
Content Marketers Want to Create More Content. What Would They Do with More Resources?
About one-third of marketers surveyed would like to produce twice as much content as they are currently.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mother’s Day Retail Spending Expected to Reach New High
Celebrants expect to spend almost $250 each on Mother’s Day this year.
Podcast Engagement Growing Among the Middle-Aged
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
Email Engagement Rates Take A Hit as Marketers Worry About Privacy Changes
Marketing leaders are most concerned about data privacy changes in Apple’s iOS 15.
Most B2C Marketers to Rely on Tried-and-True Direct Response Channels This Year
6 in 10 B2C senior marketers plan to include email as a direct response channel in their 2022 marketing strategy.
Shoppers: Convenience Matters More for Discovery than Transaction
The majority share of shoppers say convenience matters most when finding products.