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US Online Media Spend in 2022 and the Outlook for 2023

Advertising Trends, Creative & Formats, Cross-Media & Traditional, Customer-Centric, Digital, Display & Rich Media, Email, Featured, Industries, Lead Generation & Management, Media & Entertainment, Mobile Phone, Non-mobile Connected Devices, Out-of-Home, Paid Search, Radio, Social Media, Spending & Spenders, Sponsorships, Television, TV Advertising, Video, Videogames

Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.

What Types of Content Appeal to Technical Audiences on LinkedIn?

B2B, Content Marketing, Cross-Media & Traditional, Digital, Email, Industries, Social Media

Technical buyers show a strong appetite for research data.

45th-parallel-design-maintenance-plans-ad

What Types of Brand Messaging Appeal to Americans?

Advertising Trends, CPG & FMCG, Creative & Formats, Customer-Centric, Digital, Email, Food & Restaurants, Industries, Retail & E-Commerce, Spending Trends

Demand for humorous brand messaging seems to have declined.

Podcasts Are Now A Top Source of Thought Leadership Content in the US

Asia-Pacific, Content Marketing, Cross-Media & Traditional, Demographics & Audiences, Digital, Email, Europe & Middle East, Newspapers, North America, Social Media, Trade Shows & Events, UK

One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.

One Way to Set B2B Content Apart from the Rest? Actively Promote It.

Advertising Trends, B2B, Business of Marketing, Content Marketing, Cross-Media & Traditional, Digital, Email, Industries, Marketing Budgets, Social Media, Spending & Spenders, Staffing, Trade Shows & Events, Video

High quality and unique stories are the primary ways to differentiate B2B content.

1 in 6 People Feel That Once They Share Their Data Online It No Longer Belongs to Them

Customer-Centric, Digital, Email, Financial Services, Industries, Privacy & Security, Retail & E-Commerce, Social Media

People are most concerned about the privacy and security of their data when allowing apps or websites access to their location data.

What Are ABM Practitioners’ Top Challenges?

Analytics, Automated & MarTech, B2B, Content Marketing, Cross-Media & Traditional, Customer Engagement, Customer Relationship Management, Customer-Centric, Data-driven, Digital, Email, Industries, Lead Generation & Management

Sales and marketing alignment is both a top benefit and a top challenge of ABM programs.

Which Types of Interactive Content Are Working for Marketers?

Content Marketing, Cross-Media & Traditional, Customer Engagement, Customer-Centric, Digital, Email

Interactive emails are perceived to be effective and relatively easy to execute.

Marketers Looking for Ways to Increase Email Engagement

Analytics, Automated & MarTech, Business of Marketing, Customer Engagement, Customer-Centric, Digital, Email, Innovation, Personalization, Return on Investment

Some will be including interactive content in the year ahead, though few expect to leverage AI.

2 in 3 Likely to Abandon a Brand After a Poor Customer Service Experience

Brand Loyalty & Purchase Habits, Brand-Related, Cross-Media & Traditional, Customer Service, Customer Service & Experience, Customer-Centric, Digital, Email, Social Media, Word of Mouth

Consumers appear slightly more likely to post reviews about good than bad customer service experiences.

Boomers Say They’re Less Brand-Loyal Than Others

Boomers & Older, Brand Loyalty & Purchase Habits, Brand-Related, Cross-Media & Traditional, Customer-Centric, Demographics & Audiences, Digital, Email, Loyalty & Rewards Programs, Mobile Phone, Personalization, Social Media, Youth & Gen X

Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.

Room for Growth in Small Business Use of CRMs

Analytics, Automated & MarTech, Cross-Media & Traditional, Customer Relationship Management, Customer-Centric, Digital, Email, Local & Directories / Small Biz

CRM use varies widely by size of the SMB.

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Email Articles

Additional categories:

What Types of Brand Messaging Appeal to Americans?

What Are ABM Practitioners’ Top Challenges?

Which Types of Interactive Content Are Working for Marketers?

Marketers Looking for Ways to Increase Email Engagement

Room for Growth in Small Business Use of CRMs

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These Industries Are Expected to Be the Biggest Spenders on Ads Next Year

Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences

What Are ABM Practitioners’ Top Challenges?

Which Types of Interactive Content Are Working for Marketers?

Marketers Looking for Ways to Increase Email Engagement

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