The majority share of e-commerce checkouts start on mobile.
Mobile Phone Charts
Marketers Expect Customers to Become More Demanding This Year
Email is the most-used channel used for communicating with customers.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Mobile-First Puts Customers First
Learn how to take a mobile-first approach and leverage it to engage and grow your customer base.
Most Spoken Word Audio Listening Now Takes Place on a Platform Other than AM/FM Radio
Less than half (48%) of the time spent listening to spoken word audio occurs on AM/FM radio platforms.
![Holiday 2021 Data Hub [Updated]](https://www.marketingcharts.com/wp-content/uploads/2021/10/NRF-Planned-Holiday-Spending-Nov2021-300x167.png)
Holiday 2021 Data Hub [Updated]
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Which Features Drive A Positive Online Shopping Experience?
The majority of online shoppers want to see detailed product descriptions.
Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise
Teens’ daily video time allocated to cable TV continues to decline.
Video Ad Viewability Improves in Some Formats
Video ad viewability continues to be highest with connected TV.
People Are Spending Less Time Reading Emails
People spend about 10 seconds on average reading a brand email.
Almost Half of Affluent Americans Have or Plan to Buy A 5G Phone
About 2 in 5 US adults are planning to purchase or already have a 5G-enabled smartphone.
2021’s Top Brands Ranked by Customer Loyalty
Amazon has retained its spot at #1 for the fifth consecutive year.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
45% of American Adults Say They Use Fintech Apps
Nearly three-quarters are using them for banking.
Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
In the US, TikTok Getting More User Engagement than YouTube
Among Android owners, TikTok generated about 2 hours more user engagement per month than YouTube in June.