Podcasts now account for more than one-third (36%) of spoken word audio listening time.
Mobile Phone Articles
Cyber Monday was reportedly the biggest online shopping day ever in the US.
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.
6 in 10 Gen Z adults prefer interacting with their bank via mobile app.
Personalized offers and discounts are the most appealing.
Almost 3 in 10 have put off shopping for an automobile and will wait some time before resuming their search.
Apple remains at the top, while X (formerly Twitter) suffers a big fall.
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Video game players say the activity occupies one-quarter of their total entertainment time.
Still, Millennials around the world are averaging 2-and-a-half hours a day using social media.
A comprehensive look at several advertising markets in the US, including some milestones to come.
The larger the company’s annual revenue, the more likely it is to use value-based pricing.
More consumers have had a negative than positive reaction to the rebrand.
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
Time-in-view continues to be on a downward trajectory globally, albeit with signs of improvement in the US.
Around 1 in 5 searches last year on Google led to a click on the top result.
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.