Smart TVs continue to set the pace in viewing time growth.
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More Older Adults Are Watching Video on Non-TV Devices Every Day
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Boomers Say They’re Less Brand-Loyal Than Others
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
Global Mobile App Downloads Slip in Q2; US App Store Spending Shifts to Non-Games
Among non-game apps, TikTok remained the leader by downloads globally across the App Store and Google Play.
Close to Half of Teens Say They’re Online “Almost Constantly”
98% of teens ages 15-17 have or have access to a smartphone.
Consumers’ Use of QR Codes for Shopping Assistance Up Significantly From Last Year
More consumers are also leveraging other digital touchpoints along the path to purchase, including virtual assistants.
Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.
3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
3 Points About American Adults And Their Smartphones
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
Which Online Activities Do Smartphone Owners Prefer to Perform On Their Devices?
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
8 in 10 Marketers Foresee Growing Involvement for the IT Team in Day-to-Day Marketing
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
Online Grocery Shopping Continues Ascent; Meal Kits Not So Much
The trend towards online grocery shopping has not abated in the US.
Smartphone Users Express More Comfort with Data Privacy, but Remain Concerned
6 in 10 agree that they’re concerned about the amount of data that mobile apps and services collect about them.
2 in 3 Multicultural Internet Users Have Upped Their Online Activity
Almost 6 in 10 connected multicultural adults listen to podcasts on at least a monthly basis.
Where Do Digital Media Experts Think Misinformation is Most Prevalent?
Digital media experts are concerned about the impact of fake news on company reputation.