1 in 5 American adults like shopping in-store less now than before the pandemic.
Mobile Phone Articles
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US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mobile Now Accounts for 36% Share of Digital Commerce in the US
Mobile commerce had its first $100B+ quarter in Q4 2021.
Global App Spending Growth Hit the Brakes in Q1
Globally, app downloads on the App Store and Google Play only rose by 1.1%.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
What Kinds of Advanced Personalization Techniques Are Retailers Engaging In?
Half of larger US retailers report having adopted buyer journey-based personalization.
An Update on Teens’ Media Use
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
US Household Wealth Update: Baby Boomers Still Control Half; Gen X Share Rising
Millennials’ share of US household wealth, while small, has jumped recently.
As Marketing’s Importance Rises, CMOs Plan Budget Expansion
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
Spending on Mobile Subscription Apps Soared in 2021
Spending on the top 100 non-game subscription apps by revenue was almost 3 times higher on the App Store than on Google Play.
Top Activity Online? Entertainment
People spend more time accessing Entertainment content online than any other category.
What Do Marketers Think Is Most Important in Influencing Campaign Performance?
Data quality is a key component, but something that marketers are struggling with.
B2B Marketers Showing Some Concern Over Cookie-Less Solutions’ Impact on Data Onboarding
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
With Gaming on the Rise, What’s Motivating Players?
7 in 10 gamers play for stress relief or escapism.
Growth in Streaming Video Viewing Slows in Q4 2021
Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021.
Marketers Report Similar Email Conversion Rates on Mobile as on Desktop
However, open rates tend to be higher on mobile.