Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Non-mobile Connected Devices Articles
Ads from unknown companies that are based on location data are also considered creepy.
98% of teens ages 15-17 have or have access to a smartphone.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
As CTV viewing grows, it is drawing a diverse audience while Netflix sees more competition.
Smart Speaker owners this year report requesting an average of 12.4 tasks on their devices each week, up from an average of 7.5 in 2017.
6 in 10 say they’d be likely to use voice to search for information about a product or service.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Retailers are looking to move beyond a reliance on Meta and Google.
Total OTT viewing hours on connected TV devices are up by 23% year-over-year.
Viewing time on connected TV devices, meanwhile, was flat.