The majority share of e-commerce checkouts start on mobile.
Non-mobile Connected Devices Charts
However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Some 6 in 10 adults with internet service at home watch video online daily.
Email is the most-used channel used for communicating with customers.
Global ad spend is expected to grow by 9.1% year-over-year.
Some 40% of internet users own an Amazon Smart Speaker.
Agencies are more likely than marketers to believe TV trumps digital video in importance.
Less than half (48%) of the time spent listening to spoken word audio occurs on AM/FM radio platforms.
US CTV ad spend is expected to grow by about 60% this year.
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
The majority of online shoppers want to see detailed product descriptions.
One in 5 listeners have tuned in to public radio more during the last year than they did in the past.
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Not surprisingly, youth and Gen Xers are heavily featured in OTT households.
The share of US broadband households with a CTV has only grown slightly from last year, echoing other similar findings.
Some 78% of US households subscribe to at least one of the top 3 SVOD services.