Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Non-mobile Connected Devices Articles
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
Some 24% say that in-house performance teams are primarily responsible for CTV marketing, up from 13% share last year.
Video game players say the activity occupies one-quarter of their total entertainment time.
Still, Millennials around the world are averaging 2-and-a-half hours a day using social media.
Almost 4 in 10 are conducting a more detailed ROI analysis.
A comprehensive look at several advertising markets in the US, including some milestones to come.
The majority (55%) of TV sets in US households are now smart TVs.
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
As far as generative AI goes, copywriting and data analysis are the areas in which respondents see its biggest potential in marketing.
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Time-in-view continues to be on a downward trajectory globally, albeit with signs of improvement in the US.
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.