Most TV/video buyers consider CTV a “must-have” and say that creator-driven video can be premium.
Non-mobile Connected Devices Articles
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How Important is The Top Search Result on Google?
Around 1 in 5 searches last year on Google led to a click on the top result.
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Which Digital Channels Do Marketers Around the World Feel Are Most Effective?
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
Smart TVs Continue Growth Pattern
6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.
US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
Total TV Ad Spend to Rise Next Year as CTV Offsets Linear TV Declines
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
Smart Speaker Penetration Growth Slows
However, penetration figures for smart TVs, wireless headphones and smart watches are rising.
5 Points About Digital Ad Spending in 2022
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
Smart TVs Said to Account for Half of Streaming TV Viewing
Streaming media devices and gaming consoles are contributing less to viewing time than they were years ago.
What Do CTV Viewers Want from the Ad Experience?
The emotion of an ad can positively impact the experience, while repetitiveness can have the opposite effect.
Esports and Livestreamed Gaming Remain Popular with Younger Generations
More than half of Americans ages 18-65 have ever watched esports.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Smart Speaker Penetration Growth Slows
However, penetration figures for smart TVs, wireless headphones and smart watches are rising.
5 Points About Digital Ad Spending in 2022
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
Smart TVs Said to Account for Half of Streaming TV Viewing
Streaming media devices and gaming consoles are contributing less to viewing time than they were years ago.