One in 5 listeners have tuned in to public radio more during the last year than they did in the past.
Non-mobile Connected Devices Articles
Additional categories: Advertising Trends | Connected Device Comparisons | Creative & Formats | Digital | Display & Rich Media | Mobile Phone | Non-mobile Connected Devices | Paid Search | Programmatic & RTB | Spending & Spenders | Tablet | Video
Video Ad Viewability Improves in Some Formats
Video ad viewability continues to be highest with connected TV.
People Are Spending Less Time Reading Emails
People spend about 10 seconds on average reading a brand email.
Which Media Are Recovering to Pre-COVID Ad Spend – or Exceeding It?
Ad revenues across all media are estimated to be 24% higher in 2021 than they were in 2019.
Almost Half of OTT Viewing Households Have HHI of At Least $75K
Not surprisingly, youth and Gen Xers are heavily featured in OTT households.
More Evidence Suggests Connected TV Penetration is Plateauing
The share of US broadband households with a CTV has only grown slightly from last year, echoing other similar findings.
Almost 6 in 10 US Households Now Subscribe to At Least 2 of the Top 3 Streaming Video Services
Some 78% of US households subscribe to at least one of the top 3 SVOD services.
Majority of Premium Digital Video Viewing Takes Place on a TV Set
A full 60% of digital video ad views in H1 were viewed on CTV.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
TV Viewers Warm to Watching New Movies at Home
As one of the industries most devastated by the pandemic, cinemas are expected to see ad revenues grow significantly and box office takings are expected to rebound (though not nearly to 2019 levels). But will people flock to the theater to see new movies this year?...
Growth in CTV Penetration and Daily Use Stalls
The number of TV households in the US with an internet-connected TV (CTV) device looks to be leveling off somewhat. Some 82% of US TV households now have at least one CTV device, up slightly from 80% in 2020, per data from Leichtman Research Group (LRG). This leveling...
Consumer Tech Sales Predicted to Grow by 7.5% This Year
Demand for consumer technology continues to be on the rise in the US, with the Consumer Technology Association (CTA) forecasting [press release] record-breaking revenues for the industry this year. The drive to stay connected, healthy and entertained during the...
3 in 4 Want to See Female Empowerment in Ads
But… the types of categories where they see an impact from these ads are based in stereotypes.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
US CTV Ad Spending Forecast to Double by 2025
US CTV ad spend is expected to grow by about 60% this year.
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Which Features Drive A Positive Online Shopping Experience?
The majority of online shoppers want to see detailed product descriptions.