CTV is expected to account for 18% share of total video ad spend (linear TV included) this year.
1 in 5 American adults like shopping in-store less now than before the pandemic.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Mobile commerce had its first $100B+ quarter in Q4 2021.
There’s a big jump in ownership starting at age 12, and again at age 14.
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021.
However, open rates tend to be higher on mobile.
A look at Super Bowl viewership and advertising.
By 2023, spending on programmatic digital video is forecast to overtake spending on linear TV ads.
Agencies and marketers differ on the importance of linear TV vs. digital video.
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
Half of Netflix subscribers also subscribe to Hulu.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
The majority share of e-commerce checkouts start on mobile.
However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Some 6 in 10 adults with internet service at home watch video online daily.