Digital video has climbed to almost one-quarter of digital ad spending.
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The Netflix / YouTube Race for Teen Viewers’ Attention Continues
Netflix retakes the lead after a short stint at the top for YouTube.
How Did Video Ad Completion Rates Fare Last Year?
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.
US Online Media Spend in 2023 and the Outlook for 2024
Total US online media spending is expected to grow by almost 15% this year, capturing more than 6 in 10 media ad dollars.
Programmatic to Edge Direct Buying for Audio and Podcasts This Year
The advertisers surveyed are 10 times more likely to say they’ll increase (62%) than decrease (6%) their programmatic ad spend this year.
Which Teens Have Access to Which Devices?
Household income plays a role in access to computers, consoles, and tablets, but not smartphones.
Which Consumer Trends Do Marketers Consider Most Important in 2024?
Hint: definitely not the metaverse.
What Matters Most to Agencies When Executing YouTube Campaigns?
Brand suitability is rising as an objective, though brand safety and ad performance continue to be paramount.
Marketers Say AI’s ROI Isn’t Just About Financial Gain
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
Where Does CX Fit on CEOs’ Agenda?
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Americans’ Financial Situation Showing Small Signs of Improvement
Fewer appear to be putting off big-ticket and needed purchases.
The Number of Global Ad-Blocking Users Continues to Rise
The number of ad blocking users worldwide in Q2 was up by 11% from 18 months earlier.
Which Marketing Channels Are Rising and Falling in Importance for DTC Brands?
Social media influencers are a mainstay while, interestingly, linear TV appears to be on the rise.
Mobile Banking Apps Grow in Popularity
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.