The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
Digital Articles
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Influencer Marketing Cost-per-Engagement Benchmarks
Influencers with smaller follower counts tend to have the highest engagement rates, but not always the lowest costs per engagement.
Social Media Usage Trends: Discord on the Upswing
Some 42% of Americans ages 12-34 reported using Discord, ahead of Twitter and Pinterest, among others.
How Do Americans Feel About AI-Based Text Generation?
American adults – including young people – foresee a net negative impact on society from AI-based text generation.
Large B2C Advertisers Are Deriving Value from YouTube
Almost half will invest more in creative automation this year, while personalizing creative is a key pain point.
Instagram Reels Garnering High Engagement Rates
Reels outperform other post types on Instagram.
Streaming Subscribers Show Strong Preference for Their Services Over Live TV
Last year, more Americans were Cordless than Corded.
Mobile’s Role Grows As US E-Commerce Hits New Heights
Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
B2B Marketers Remain Enamored with Content Marketing
Content marketing is considered to be the channel that produces leads with the highest ROI.
Direct Mail Volume Inched Up in 2022
It might take time for direct mail volumes to recover to pre-pandemic levels, if they ever do.
Digital Commerce M&A Levels “Normalize,” Remain Elevated vs. Pre-Pandemic
2022 finished with a deal count 9% lower than the record pace of 2021, but still higher than pre-pandemic levels.
Digital Video Forecast to Overtake Traditional TV in Viewing Time This Year
Social video is a key contributor to growing digital video time.
When People Talk About Convenience in Online Shopping, What Do They Mean?
Sure, home delivery and free shipping are important. What about website search tools?
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Streaming Subscribers Show Strong Preference for Their Services Over Live TV
Last year, more Americans were Cordless than Corded.
Mobile’s Role Grows As US E-Commerce Hits New Heights
Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
B2B Marketers Remain Enamored with Content Marketing
Content marketing is considered to be the channel that produces leads with the highest ROI.