About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
Millennials’ share of US household wealth, while small, has jumped recently.
1 in 3 are in the market for a new marketing automation tool in the coming year.
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
For the first time, Netflix is on top among the older bracket too.
Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
Physical product revenues made a comeback, with vinyl hitting a mark not seen in 35 years.
Half of social media users surveyed agree that they get overwhelmed by negative content online, including 54% of Millennials.
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
Apple retains the top spot, yet again.
But… the types of categories where they see an impact from these ads are based in stereotypes.
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
The number of Radio app downloads also declined in the US, bucking the global trend.
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Infographics and exclusive data help move the needle.
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.