Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
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Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
Retailers are looking to move beyond a reliance on Meta and Google.
The trend against cookies is leading to the most pressure at the bottom of the funnel.
Many media planners are expecting to leverage channel research for the first time this year.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Agencies and marketers differ on the importance of linear TV vs. digital video.
6 in 10 B2C senior marketers plan to include email as a direct response channel in their 2022 marketing strategy.
B2C marketers also find new social networks and experiential content to be effective.