6 in 10 B2C senior marketers plan to include email as a direct response channel in their 2022 marketing strategy.
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B2C Marketers Tout Coming Impact of “Brandstanding”
B2C marketers also find new social networks and experiential content to be effective.
Personalization’s Impact Remains Mostly Limited to Emails and Websites
Nearly all the marketers surveyed said that campaign performance is significantly improved when personalization is used.
TikTok the Top Social Platform for Increased Marketer Investment This Year
More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Triopoly to Benefit from 3rd Party Cookie Deprecation
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Instagram Estimated to Capture 1 in 8 US Digital Ad Dollars This Year
Instagram is expected to account for more than half of total US Facebook ad revenues.
Here’s What B2B Content Marketers Will be Investing in Next Year
About 7 in 10 content marketers surveyed say they will be investing in video next year.
Which Media Are Recovering to Pre-COVID Ad Spend – or Exceeding It?
Ad revenues across all media are estimated to be 24% higher in 2021 than they were in 2019.
Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
US B2B Digital Advertising Market Seeing Rapid Growth
If last year taught B2B organizations anything, it is the importance digital channels now play. Indeed, US B2B digital advertising investment saw considerable growth in 2020, and a forecast from eMarketer suggests that the growth will continue in the years to come....
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
Triopoly to Benefit from 3rd Party Cookie Deprecation
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Instagram Estimated to Capture 1 in 8 US Digital Ad Dollars This Year
Instagram is expected to account for more than half of total US Facebook ad revenues.
Here’s What B2B Content Marketers Will be Investing in Next Year
About 7 in 10 content marketers surveyed say they will be investing in video next year.