A majority say they browse for items on Google Shopping at least once a week.
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Paid search traffic converts better than organic search and social traffic.
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
Two-thirds of respondents said that their KPIs in paid social declined to some extent in 2022.
2023 looks bright for TikTok and Google, and less so for Twitter and Snapchat.
Digital advertising is expected to account for about two-thirds of global ad spending.
Ad buyers expect their media ad investments to grow by 5.9% next year. CTV looks primed to benefit the most.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
B2B marketers and salespeople say their top priority to drive growth this year is to improve alignment.
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
Digital advertising is expected to account for about two-thirds of global ad spending.
Ad buyers expect their media ad investments to grow by 5.9% next year. CTV looks primed to benefit the most.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.