Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
Search Engine Optimization Articles
About 1 in 6 Millennials has used an image search tool in the past month.
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
People most commonly use a search engine to look up information.
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
Retailers are looking to move beyond a reliance on Meta and Google.
The trend against cookies is leading to the most pressure at the bottom of the funnel.
Many media planners are expecting to leverage channel research for the first time this year.
The most common hashtags and topics speak to the relationship between content and SEO.
Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.
In a new milestone, streaming exceeded cable in share of total TV viewing time.
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
Informational searches are most prevalent in the Health sector, while transactional searches dominate in Furniture.
Sports-related searches topped the list both globally and in the US.
About 7 in 10 content marketers surveyed say they will be investing in video next year.