Search Engine Optimization Articles

Marketing Budget’s Share of Company Revenues Plummets

Marketing Budget’s Share of Company Revenues Plummets

Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of company...

US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches

US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches

The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see Amazon as the go-to for inspiration and product search when shopping online, per Wunderman Thompson Commerce’s The Future Shopper Report [download page]....

Performance Marketers Report Moderate Improvements in Conversion Rates

Performance Marketers Report Moderate Improvements in Conversion Rates

Marketers say they have seen at least moderate improvement in their conversion rate optimization programs in the past year, per a report [download page] from Ascend2. The survey of more than 250 marketers reveals that while almost half (45%) have seen an increase in...

How Are Americans Using Voice Assistants?

How Are Americans Using Voice Assistants?

With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a regular part of daily life for some. Indeed, a report [download page] from Vixen Labs reveals that some 57% of US adults use voice-activated technology,...

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