Cyber Monday was reportedly the biggest online shopping day ever in the US.
Search Engine Optimization Articles
More than one-quarter report often arriving at product detail pages from social media.
Some are sharpening their focus on user intent/answering questions.
Marketplaces are a highly used channel by buyers for both product discovery and purchasing.
More than twice as many adults distrust information from influencers as trust it.
Men are more likely than women to say they start their online product searches on a variety of social platforms.
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
Around 1 in 5 searches last year on Google led to a click on the top result.
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
TikTok may be getting all the buzz, but social media marketers remain enamored with Instagram.
A majority say they browse for items on Google Shopping at least once a week.
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Investments in live events appear to be growing, while enthusiasm around virtual events is waning.
The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.
The most common way to define demand gen campaign success is through new pipeline opportunities/revenue sourced.
Paid search traffic converts better than organic search and social traffic.
Gen Zers turn to TikTok more than any other platform to search for culturally relevant information.
A popular game topped the list both globally and in the US.