The top money-saving strategy used by consumers is to buy items on sale.
Search Engine Optimization Articles
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E-Commerce Pros Are Failing to Optimize Site Search
Almost two-thirds don’t recommend alternative products when a search returns zero results.
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Gen Z Turns to TikTok More Than Other Social Platforms for News
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
TikTok Deemed Trustworthy by Gen Zers, Who Use it for Search & Education
Gen Zers turn to TikTok more than any other platform to search for culturally relevant information.
Google’s Top Trending Searches of 2022, and Other Year-in-Review Lists
A popular game topped the list both globally and in the US.
How Professional Services Buyers Look for Work-Related Information
The use of social media to search for work-related topics has plunged.
Here’s How DTC Brands Are Divvying up Their Marketing Budgets
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.
Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
Marketers Look to Use Machine Learning to Aid in Creative
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
The World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
The Vast Majority of CMOs Expect Their MarTech Spend to Grow
7 in 10 CMOs say they can accurately measure the effectiveness of their martech investments.
Gen Z Consumers Plan to Stick With Their Inflation-Driven Spending Changes
Some 96% of those who have changed their spending habits plan to maintain those changes over the next year.
In the US, Premium Video Ads Are Mostly Being Seen on Connected TV
H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.
How Professional Services Buyers Look for Work-Related Information
The use of social media to search for work-related topics has plunged.
Here’s How DTC Brands Are Divvying up Their Marketing Budgets
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.