Search Engine Optimization Articles

Google’s Top Trending Searches of 2020, and Other Year-in-Review Lists

Google’s Top Trending Searches of 2020, and Other Year-in-Review Lists

It’s that time again when the year-in-review lists are rolling in. And, what a year it’s been. There’s no surprise that Google’s top trending searches of 2020 show that, globally, the coronavirus was top-of-mind around the world this year, while people in the US were...

What Are the Most Desirable Digital Marketing Skills Heading into the New Year?

What Are the Most Desirable Digital Marketing Skills Heading into the New Year?

Data analysis is not only a much sought after skill, it's often what sets a successful company apart from the others. This isn’t bound to change anytime soon, with a recent report [download page] from Altimeter (a Prophet company) on the state of digital marketing...

What Should B2B Vendor Websites Focus on as the Pandemic Affects Purchase Behavior?

What Should B2B Vendor Websites Focus on as the Pandemic Affects Purchase Behavior?

Although COVID-19 has caused close to half (47%) of B2B buyers to delay purchases due to freezes in their budgets, another 3 in 10 say they have escalated some purchases due to changing business needs. And, with more than three-quarters (77%) of buyers spending more...

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year

Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption - and their own sales model. As such, it’s not surprising that the majority of B2B marketing leaders surveyed for a report [download...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

What Types of Content Generate Leads That Convert?

What Types of Content Generate Leads That Convert?

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions. This finding comes from a new report [download page] from Ascend2, which notes that 9 in 10 marketers surveyed say their lead generation strategy...

Four Points About COVID-19’s Impact on Marketing

Four Points About COVID-19’s Impact on Marketing

From the start of the COVID-19 pandemic, marketers have had to re-think or adjust many of their strategies. A new survey from LinkedIn and Vision Critical examines some of the challenges they have encountered and the strategic shifts they have made. Here are a few key...

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce...

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