The most common hashtags and topics speak to the relationship between content and SEO.
Search Engine Optimization Articles
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What Content Marketing Topics Were People Searching for Last Year?
Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
Sponsored Brands Ad Format Grabbing More of Amazon Ad Spending
Sponsored Brands accounted for a little more than one-quarter of Amazon ad spending in Q4 2021 among Merkle clients.
High-Growth Professional Services Firms Outline Their Top Marketing Techniques
SEO ranks well among the most impactful marketing techniques for high-growth firms.
Half of E-Commerce Searches Are Informational in Nature
Informational searches are most prevalent in the Health sector, while transactional searches dominate in Furniture.
Google’s Top Trending Searches of 2021, and Other Year-in-Review Lists
Sports-related searches topped the list both globally and in the US.
Here’s What B2B Content Marketers Will be Investing in Next Year
About 7 in 10 content marketers surveyed say they will be investing in video next year.
Marketing Budget’s Share of Company Revenues Plummets
Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of company...
US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches
The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see Amazon as the go-to for inspiration and product search when shopping online, per Wunderman Thompson Commerce’s The Future Shopper Report [download page]....
Performance Marketers Report Moderate Improvements in Conversion Rates
Marketers say they have seen at least moderate improvement in their conversion rate optimization programs in the past year, per a report [download page] from Ascend2. The survey of more than 250 marketers reveals that while almost half (45%) have seen an increase in...
How Are Americans Using Voice Assistants?
With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a regular part of daily life for some. Indeed, a report [download page] from Vixen Labs reveals that some 57% of US adults use voice-activated technology,...
Sports Fans Say They’ll Migrate to Streaming Platforms if Necessary
3 in 4 would be at least somewhat likely to sign up to a streaming service to watch their favorite sport.
How Do US Adults Use TikTok?
A subset of highly active users are responsible for the vast majority of content.
BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on Those Attempts?
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
Google’s Top Trending Searches of 2022, and Other Year-in-Review Lists
A popular game topped the list both globally and in the US.
How Professional Services Buyers Look for Work-Related Information
The use of social media to search for work-related topics has plunged.
Here’s How DTC Brands Are Divvying up Their Marketing Budgets
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.