18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
Search Engine Optimization Articles
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Multi-Location Marketers Are Feeling Good About Themselves
84% rate their businesses as good or very good at understanding local area requirements.
5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.
Search Engines Remain Most Trusted News & Information Source
Search engines are also the most commonly used for tech and innovation news.
How is TikTok Being Used for Search?
More than 4 in 10 consumers surveyed said they’ve used TikTok as a search engine.
Google Search Ranking Factors in 2024
URL & Domain Factors are important, but nothing is as critical as text relevance.
Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
Google’s Top Trending Searches of 2023, and Other Year-in-Review Lists
Disasters – both natural and manmade – topped the lists of top-trending news searches globally and in the US.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
Is AI in Search Changing B2B Content Strategies?
Some are sharpening their focus on user intent/answering questions.
Marketplaces Gain Foothold with US B2B Buyers
Marketplaces are a highly used channel by buyers for both product discovery and purchasing.
Consumers Trust Reviews Far More Than Influencers
More than twice as many adults distrust information from influencers as trust it.
What Do Consumers Want from Brands on Social Media?
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
Which Skills Are Important in RevOps?
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
These Are the Biggest Obstacles Faced by B2B CMOs in Demonstrating the Value of Marketing
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.
Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
Social Media Marketers Dish on Top Platforms, Formats, and Content Types
TikTok may be getting all the buzz, but social media marketers remain enamored with Instagram.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.