2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
People spend more time accessing Entertainment content online than any other category.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Also, more 35-54-year-olds report using TikTok than Pinterest, LinkedIn, and Twitter.
Instagram is the third-favorite, but the most widely used on a monthly basis.
The most common hashtags and topics speak to the relationship between content and SEO.
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Infographics and exclusive data help move the needle.
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
Data quality is a key component, but something that marketers are struggling with.
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
Apple retains the top spot, yet again.
Messaging services are also emerging as channels for brand interaction.