More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Social Media Charts
Email is the most-used channel used for communicating with customers.
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Instagram feed posts reach about twice as many users as Stories.
Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media.
Some 74% of engagement with 87 global streaming services’ social media accounts occurs on Instagram.
Sports-related searches topped the list both globally and in the US.
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Some 6 in 10 communications professionals plan to measure success by social media shares and mentions.
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Music and gaming influencers tend to be most popular among US teens.
US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.