Heavy radio listeners are 25% more likely than average to be every consumer influencers.
Social Media Articles
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Marketers Sour on “X”
X’s brand safety risks appear to be a big turnoff for social media buyers and planners.
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What’s the Outlook for Media Budgets Next Year?
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
YouTube Continues to Have Strong Appeal with Teens
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
US Adults Are Finding TikTok Far More Engaging Than Facebook
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
Consumers Are Wary of Greater AI Use by Brands and Advertisers
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Here’s How Entertainment and Communications Time Stacked Up Last Year
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
What Are the Most Important Features of a Social Media Platform for Marketing and Advertising?
Community engagement and interaction features are important to marketers.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
Conversations About Brands Tend to Be More Positive When Face-to-Face Than on Social Media
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
US Adults Are Finding TikTok Far More Engaging Than Facebook
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Consumers Trust Reviews Far More Than Influencers
More than twice as many adults distrust information from influencers as trust it.
Which Instagram Features Do Its Young Users Prefer?
Some 52% of Millennials report using Instagram every day.
What’s the Latest on Meta’s Threads?
Almost two-thirds (64%) of US adults surveyed “don’t care at all” about Meta’s launch of Threads.