Video ads appear to be set for strong growth next year.
Engagement rate by reach has also plummeted on Facebook in recent months.
Influencers are best at delivering increased engagement, report marketers.
Ads from unknown companies that are based on location data are also considered creepy.
By 2024, retail media ad spend is forecast to be almost triple what it was in 2020.
Consumers appear slightly more likely to post reviews about good than bad customer service experiences.
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
A look at teens’ favorite social platforms, and how usage varies by demographic group.
Only 8% of American adults have a great deal of trust in social media.
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
More consumers are also leveraging other digital touchpoints along the path to purchase, including virtual assistants.
Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Still, B2B marketers think they could be doing better with their nurture programs.
Marketers have the highest expectations when working with creators on TikTok.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.