Nearly two-thirds of US teens ages 12-17 use TikTok weekly.
Social Media Charts
Which Tech Companies Are Most – and Least Trusted – with Consumer Data?
Consumers trust TikTok the least to collecting and use their personal data.
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
![Holiday 2021 Data Hub [Updated]](https://www.marketingcharts.com/wp-content/uploads/2021/10/NRF-Planned-Holiday-Spending-Nov2021-300x167.png)
Holiday 2021 Data Hub [Updated]
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
Which Health and Wellness Activities Are Gaining – and Losing – Steam?
US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.
Instagram Estimated to Capture 1 in 8 US Digital Ad Dollars This Year
Instagram is expected to account for more than half of total US Facebook ad revenues.
Public Gives Thumbs Down to Zuckerberg, Metaverse Concept
More than half of US adults surveyed expressed an unfavorable opinion of Mark Zuckerberg.
After a Rough 2020, Agencies Are Finding it Easier to Obtain New Business
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.
Almost Half of Adults Know Someone Influenced by Misinformation on Social Media
Current social media controversies may lead some Instagram users to stop using the platform.
Are Marketers Underestimating the Power of W-O-M?
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
US Adults Unhappy with Streaming Video Ad Loads
More than two-fifths say they are shown too many ads on streaming services.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
Instagram Estimated to Capture 1 in 8 US Digital Ad Dollars This Year
Instagram is expected to account for more than half of total US Facebook ad revenues.
Public Gives Thumbs Down to Zuckerberg, Metaverse Concept
More than half of US adults surveyed expressed an unfavorable opinion of Mark Zuckerberg.
After a Rough 2020, Agencies Are Finding it Easier to Obtain New Business
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.