Predictably, TikTok users generally oppose the ban, but not all know that the app’s parent company is based in China.
Social Media Articles
Additional categories:
Budgets for Creative Are Under Pressure. Where Will Investments be Prioritized?
Slightly more will prioritize targeted promotions and activations than brand-building and awareness.
Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
Auto Ad Spend Declines Set to Continue
Auto ad spend has declined each year since 2016 with the exception of a post-COVID rebound in 2021.
What Are the Strongest Brands in the US?
Hint: Alphabet brands perform very highly on this measure.
Paid Social Poses Biggest Brand Safety Risk, Advertisers Say
Among those who are making it a priority to de-fund the disinformation ecosystem, a significant share are avoiding ad placements in social in-feed environments.
Do Journalists Trust PR Pros as Sources for Their Reporting?
Some 62% believe CEOs are credible sources for reporting, and about half (49%) trust company PR professionals.
Where Are Businesses Seeing Opportunities with Video Marketing?
Businesses are hoping to boost online engagement through short-form and explainer videos.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.
Few US Adults Are Interested in Paying for Social Media
However, two-thirds of content creators would be willing to do so.
These Brands Got the Most Love in Word-of-Mouth Conversations in 2022
It was a good year for Trader Joe’s.
Agencies’ Confidence in Instagram and Facebook’s Effectiveness Wanes
Some 44% of agencies are “very confident” or “confident” that Facebook drives marketing success, down from 59% last year.
Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Social Media Marketers Challenged to Keep Up-to-Date with Latest Trends, Algorithms
Another survey provides evidence of social media marketers’ shift to short-form video.
Do Journalists Trust PR Pros as Sources for Their Reporting?
Some 62% believe CEOs are credible sources for reporting, and about half (49%) trust company PR professionals.
Where Are Businesses Seeing Opportunities with Video Marketing?
Businesses are hoping to boost online engagement through short-form and explainer videos.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.