Video game players say the activity occupies one-quarter of their total entertainment time.
A comprehensive look at several advertising markets in the US, including some milestones to come.
Four of the top 5 apps by downloads in the US in Q1 were from Chinese companies.
Time-in-view continues to be on a downward trajectory globally, albeit with signs of improvement in the US.
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
Consumer spending in mobile games fell by 5% last year despite an increase in downloads.
Streaming media devices and gaming consoles are contributing less to viewing time than they were years ago.
The pandemic gave a big boost to our appetite for Entertainment content online.
Paid search traffic converts better than organic search and social traffic.
Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
The 13-24 age group reports spending more time gaming than watching TV shows.
By 2030, the 50+ consumer is expected to spend $120.2 billion on tech.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
Aiming for 100% viewability may not be the best goal, however.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Adults will spend more time listening to digital audio than watching subscription OTT video.