1 in 5 American adults like shopping in-store less now than before the pandemic.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
The number of Radio app downloads also declined in the US, bucking the global trend.
Mobile commerce had its first $100B+ quarter in Q4 2021.
Globally, app downloads on the App Store and Google Play only rose by 1.1%.
There’s a big jump in ownership starting at age 12, and again at age 14.
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Millennials’ share of US household wealth, while small, has jumped recently.
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
Spending on the top 100 non-game subscription apps by revenue was almost 3 times higher on the App Store than on Google Play.
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
People spend more time accessing Entertainment content online than any other category.
Data quality is a key component, but something that marketers are struggling with.
More than 8 in 10 US consumers have used voice command to control devices.
The majority share of e-commerce checkouts start on mobile.
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