Tablet Articles

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US Online and Traditional Media Advertising Outlook, 2022-2026

Advertising Trends, B2B, Broadcast & Cable, Classifieds, Connected Device Comparisons, Creative & Formats, Cross-Media & Traditional, Digital, Display & Rich Media, Featured, Industries, Magazines, Media & Entertainment, Mobile Phone, Newspapers, Non-mobile Connected Devices, Out-of-Home, Paid Search, Radio, Spending & Spenders, Tablet, Television, TV Advertising, Video, Videogames

A comprehensive look at 10 advertising markets in the US, including some milestones to come.

Digital Audio Set to Account for 1 in Every 8 Media Minutes for Adults This Year

Cross-Media & Traditional, Digital, Industries, Media & Entertainment, Mobile Phone, Radio, Social Media, Tablet, Video

Adults will spend more time listening to digital audio than watching subscription OTT video.

Privacy Remains A Concern for Smart Speaker Owners

Advertising Trends, Connected Device Comparisons, Creative & Formats, Cross-Media & Traditional, Customer-Centric, Demographics & Audiences, Digital, Mobile Phone, Non-mobile Connected Devices, Privacy & Security, Radio, Tablet, Youth & Gen X

Smart Speaker owners this year report requesting an average of 12.4 tasks on their devices each week, up from an average of 7.5 in 2017.

2 in 3 Multicultural Internet Users Have Upped Their Online Activity

African-American, Demographics & Audiences, Digital, Industries, Media & Entertainment, Mobile Phone, Non-mobile Connected Devices, Social Media, Social TV & Multi-Screening, Tablet, Television, Video

Almost 6 in 10 connected multicultural adults listen to podcasts on at least a monthly basis.

Where Do Digital Media Experts Think Misinformation is Most Prevalent?

Advertising Trends, Creative & Formats, Customer-Centric, Digital, Display & Rich Media, Industries, Media & Entertainment, Mobile Phone, Privacy & Security, Programmatic & RTB, Social Media, Tablet

Digital media experts are concerned about the impact of fake news on company reputation.

Smart TV Viewing Continued its Growth Pattern in Q1

Asia-Pacific, Connected Device Comparisons, Demographics & Audiences, Digital, Europe & Middle East, Latin America, Mobile Phone, Non-mobile Connected Devices, North America, Tablet, Video

Viewing time on connected TV devices, meanwhile, was flat.

Shorter Video Ads Have Higher Completion Rates, but Lower CTRs

Asia-Pacific, Automotive, Connected Device Comparisons, Demographics & Audiences, Digital, Europe & Middle East, Food & Restaurants, Global & Regional, Industries, Mobile Phone, Non-mobile Connected Devices, North America, Tablet, Travel & Hospitality, Video

More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.

Are iOS App Users Consenting to Tracking?

Cross-Media & Traditional, Customer-Centric, Digital, Education, Financial Services, Food & Restaurants, Industries, Mobile Phone, Pharma & Healthcare, Privacy & Security, Retail & E-Commerce, Tablet, Videogames

Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.

Have Attitudes to Physical Stores Changed?

Connected Device Comparisons, Digital, Food & Restaurants, Industries, Mobile Phone, Non-mobile Connected Devices, Retail & E-Commerce, Tablet, Travel & Hospitality

1 in 5 American adults like shopping in-store less now than before the pandemic.

US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years

Advertising Trends, Connected Device Comparisons, Creative & Formats, Digital, Display & Rich Media, Mobile Phone, Non-mobile Connected Devices, Paid Search, Programmatic & RTB, Spending & Spenders, Tablet, Video

For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.

Music & Audio App Downloads Declined in the US Last Year

Cross-Media & Traditional, Demographics & Audiences, Digital, Global & Regional, Industries, Media & Entertainment, Mobile Phone, North America, Radio, Tablet

The number of Radio app downloads also declined in the US, bucking the global trend.

Mobile Now Accounts for 36% Share of Digital Commerce in the US

Connected Device Comparisons, CPG & FMCG, Digital, Industries, Mobile Phone, Non-mobile Connected Devices, Retail & E-Commerce, Tablet

Mobile commerce had its first $100B+ quarter in Q4 2021.

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Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing

Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.

More Older Adults Are Watching Video on Non-TV Devices Every Day

B2B Marketers Are Employing A Variety of Lead Nurturing Campaigns

Still, B2B marketers think they could be doing better with their nurture programs.

US Household Wealth Update: Baby Boomers Still Control Half; Gen X Share Rising

Millennials’ share of US household wealth, while small, has jumped recently.

As Marketing’s Importance Rises, CMOs Plan Budget Expansion

Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.

Spending on Mobile Subscription Apps Soared in 2021

Spending on the top 100 non-game subscription apps by revenue was almost 3 times higher on the App Store than on Google Play.