1 in 5 American adults like shopping in-store less now than before the pandemic.
Tablet Articles
Additional categories: Connected Device Comparisons | Digital | Food & Restaurants | Industries | Mobile Phone | Non-mobile Connected Devices | Retail & E-Commerce | Tablet | Travel & Hospitality
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mobile Now Accounts for 36% Share of Digital Commerce in the US
Mobile commerce had its first $100B+ quarter in Q4 2021.
Global App Spending Growth Hit the Brakes in Q1
Globally, app downloads on the App Store and Google Play only rose by 1.1%.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
US Household Wealth Update: Baby Boomers Still Control Half; Gen X Share Rising
Millennials’ share of US household wealth, while small, has jumped recently.
As Marketing’s Importance Rises, CMOs Plan Budget Expansion
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
Spending on Mobile Subscription Apps Soared in 2021
Spending on the top 100 non-game subscription apps by revenue was almost 3 times higher on the App Store than on Google Play.
Who Plays Mobile Games in the US and Canada?
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
Growth in Streaming Video Viewing Slows in Q4 2021
Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021.
CMOs: Tenure Remains Low; Women Constitute Majority for the First Time
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
Top Activity Online? Entertainment
People spend more time accessing Entertainment content online than any other category.
What Do Marketers Think Is Most Important in Influencing Campaign Performance?
Data quality is a key component, but something that marketers are struggling with.
Voice Command of Media Devices on the Rise
More than 8 in 10 US consumers have used voice command to control devices.
5 Points About E-Commerce Checkout Completion Rates
The majority share of e-commerce checkouts start on mobile.
Mobile-First Puts Customers First
Learn how to take a mobile-first approach and leverage it to engage and grow your customer base.