Video game players say the activity occupies one-quarter of their total entertainment time.
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US Online and Traditional Media Advertising Outlook, 2023-2027
A comprehensive look at several advertising markets in the US, including some milestones to come.
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Mobile App Downloads Dipped in Q1
Four of the top 5 apps by downloads in the US in Q1 were from Chinese companies.
US Digital Video Ad Viewability Rates Improve in H2 2022
Time-in-view continues to be on a downward trajectory globally, albeit with signs of improvement in the US.
5 Points About Digital Ad Spending in 2022
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
These Mobile Game Genres Generate the Most In-App Spending
Consumer spending in mobile games fell by 5% last year despite an increase in downloads.
Smart TVs Said to Account for Half of Streaming TV Viewing
Streaming media devices and gaming consoles are contributing less to viewing time than they were years ago.
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
Mobile’s Role Grows As US E-Commerce Hits New Heights
Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
Entertainment is About A Lot More Than Premium TV for Young People
The 13-24 age group reports spending more time gaming than watching TV shows.
Tech Ownership, Engagement Are High Among Adults Ages 50 and Older
By 2030, the 50+ consumer is expected to spend $120.2 billion on tech.
B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
US Ad Viewability Rates Improved in the First Half of the Year
Aiming for 100% viewability may not be the best goal, however.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Digital Audio Set to Account for 1 in Every 8 Media Minutes for Adults This Year
Adults will spend more time listening to digital audio than watching subscription OTT video.