Tablet Articles

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US Online and Traditional Media Advertising Outlook, 2022-2026

Advertising Trends, B2B, Broadcast & Cable, Classifieds, Connected Device Comparisons, Creative & Formats, Cross-Media & Traditional, Digital, Display & Rich Media, Featured, Industries, Magazines, Media & Entertainment, Mobile Phone, Newspapers, Non-mobile Connected Devices, Out-of-Home, Paid Search, Radio, Spending & Spenders, Tablet, Television, TV Advertising, Video, Videogames

A comprehensive look at 10 advertising markets in the US, including some milestones to come.

Digital Audio Set to Account for 1 in Every 8 Media Minutes for Adults This Year

Cross-Media & Traditional, Digital, Industries, Media & Entertainment, Mobile Phone, Radio, Social Media, Tablet, Video

Adults will spend more time listening to digital audio than watching subscription OTT video.

Privacy Remains A Concern for Smart Speaker Owners

Advertising Trends, Connected Device Comparisons, Creative & Formats, Cross-Media & Traditional, Customer-Centric, Demographics & Audiences, Digital, Mobile Phone, Non-mobile Connected Devices, Privacy & Security, Radio, Tablet, Youth & Gen X

Smart Speaker owners this year report requesting an average of 12.4 tasks on their devices each week, up from an average of 7.5 in 2017.

2 in 3 Multicultural Internet Users Have Upped Their Online Activity

African-American, Demographics & Audiences, Digital, Industries, Media & Entertainment, Mobile Phone, Non-mobile Connected Devices, Social Media, Social TV & Multi-Screening, Tablet, Television, Video

Almost 6 in 10 connected multicultural adults listen to podcasts on at least a monthly basis.

Where Do Digital Media Experts Think Misinformation is Most Prevalent?

Advertising Trends, Creative & Formats, Customer-Centric, Digital, Display & Rich Media, Industries, Media & Entertainment, Mobile Phone, Privacy & Security, Programmatic & RTB, Social Media, Tablet

Digital media experts are concerned about the impact of fake news on company reputation.

Smart TV Viewing Continued its Growth Pattern in Q1

Asia-Pacific, Connected Device Comparisons, Demographics & Audiences, Digital, Europe & Middle East, Latin America, Mobile Phone, Non-mobile Connected Devices, North America, Tablet, Video

Viewing time on connected TV devices, meanwhile, was flat.

Shorter Video Ads Have Higher Completion Rates, but Lower CTRs

Asia-Pacific, Automotive, Connected Device Comparisons, Demographics & Audiences, Digital, Europe & Middle East, Food & Restaurants, Global & Regional, Industries, Mobile Phone, Non-mobile Connected Devices, North America, Tablet, Travel & Hospitality, Video

More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.

Are iOS App Users Consenting to Tracking?

Cross-Media & Traditional, Customer-Centric, Digital, Education, Financial Services, Food & Restaurants, Industries, Mobile Phone, Pharma & Healthcare, Privacy & Security, Retail & E-Commerce, Tablet, Videogames

Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.

Have Attitudes to Physical Stores Changed?

Connected Device Comparisons, Digital, Food & Restaurants, Industries, Mobile Phone, Non-mobile Connected Devices, Retail & E-Commerce, Tablet, Travel & Hospitality

1 in 5 American adults like shopping in-store less now than before the pandemic.

US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years

Advertising Trends, Connected Device Comparisons, Creative & Formats, Digital, Display & Rich Media, Mobile Phone, Non-mobile Connected Devices, Paid Search, Programmatic & RTB, Spending & Spenders, Tablet, Video

For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.

Music & Audio App Downloads Declined in the US Last Year

Cross-Media & Traditional, Demographics & Audiences, Digital, Global & Regional, Industries, Media & Entertainment, Mobile Phone, North America, Radio, Tablet

The number of Radio app downloads also declined in the US, bucking the global trend.

Mobile Now Accounts for 36% Share of Digital Commerce in the US

Connected Device Comparisons, CPG & FMCG, Digital, Industries, Mobile Phone, Non-mobile Connected Devices, Retail & E-Commerce, Tablet

Mobile commerce had its first $100B+ quarter in Q4 2021.

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Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.

Customer Marketing Is A Key Priority for B2B Marketers This Year

Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.

Shorter Video Ads Have Higher Completion Rates, but Lower CTRs

More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.

Are iOS App Users Consenting to Tracking?

Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.

Have Attitudes to Physical Stores Changed?

1 in 5 American adults like shopping in-store less now than before the pandemic.

Tablet Articles

Additional categories:

US Online and Traditional Media Advertising Outlook, 2022-2026

Privacy Remains A Concern for Smart Speaker Owners

Smart TV Viewing Continued its Growth Pattern in Q1

Shorter Video Ads Have Higher Completion Rates, but Lower CTRs

Are iOS App Users Consenting to Tracking?

Have Attitudes to Physical Stores Changed?

US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years

Music & Audio App Downloads Declined in the US Last Year

Mobile Now Accounts for 36% Share of Digital Commerce in the US

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Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Customer Marketing Is A Key Priority for B2B Marketers This Year

Shorter Video Ads Have Higher Completion Rates, but Lower CTRs

Are iOS App Users Consenting to Tracking?

Have Attitudes to Physical Stores Changed?

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