Tablet Charts

Global App Revenues Continue to Grow in Q1

Global App Revenues Continue to Grow in Q1

Global customer spending on Apple’s App Store and Google Play grew by 31% year-over-year (y-o-y) in Q1 2021 to reach $31.8 billion. This is per data from Sensor Tower Store Intelligence which postulates that the growth “indicates a lasting lift for the mobile market...

Mobile vs. Desktop: Visits and Search Trends

Mobile vs. Desktop: Visits and Search Trends

Mobile’s share of website visits continues to increase. Some 61% of site visits in the US came via mobile phones in 2020, up from 57% in 2019. This is per a study from Perficient that also found that the number of pageviews per visitor was lowest on mobile. The study...

E-Commerce Brands Say Mobile Ads Drive the Most ROI

E-Commerce Brands Say Mobile Ads Drive the Most ROI

One of the main formats that retail businesses plan to increase their advertising spend in this year is mobile. This is likely to be money well-spent, considering that a majority of the more than 1,000 US retail business decision-makers surveyed for a report [download...

30-Second Video Ads Have Taken Over

30-Second Video Ads Have Taken Over

It wasn’t too many years ago that 15-second ads comprised the largest share of video ad impressions. Now, 30-second ads account for about 4 in 5 video ad impressions, per a report [download page] from Extreme Reach. Back in 2017, 15-second ads accounted for the...

What Non-Feed Placements Do Advertisers Buy on Facebook?

What Non-Feed Placements Do Advertisers Buy on Facebook?

The newsfeed is where most ads are placed on Facebook. But what about non-feed ads? As it turns out, when advertisers are choosing the placement of their Facebook ads beyond the newsfeed, they are shying away from the right-hand column and in-stream video, and instead...

CMOs Recognize Benefits of Digital Marketing During the Pandemic

CMOs Recognize Benefits of Digital Marketing During the Pandemic

The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even accelerating their efforts because of it. But, has digital marketing made a...

Gen Xers Turn to Search for Product Research, Brand Discovery

Gen Xers Turn to Search for Product Research, Brand Discovery

At a time when brand and product information can be found through an array of channels, Gen X consumers lean towards discovering and researching new brands through search. This is according to a report [download page] from GlobalWebIndex (GWI) which looked at the...

Google Discovery Campaigns on the Rise

Google Discovery Campaigns on the Rise

Throughout 2020 advertisers upped their use of Google Discovery, such that by the final quarter of the year, the adoption of Google Discovery campaigns was 73% higher than it was during Q1. This is per a recent report [download page] from Tinuiti. In Google's words,...

An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones

An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones

Combined, smartphones and tablets accounted for a little more than two-thirds (67.8%) of total search ad clicks in Q4 2020, with smartphones making up the vast majority of that figure, per Merkle’s Q4 2020 Digital Marketing Report [download page]. In an analysis of...

2 in 3 Play Mobile Games

2 in 3 Play Mobile Games

One of the many things smartphones brought to mobile users is the sophistication of games made available to play on their phones. Gone are the days of playing Snake on a Nokia – now iPhone and Android apps offer a wealth of games that have led to 65% of Americans and...

Smart Speaker Usage Surges at Year-End

Smart Speaker Usage Surges at Year-End

Across all devices, in-home data usage in the US experienced year-over-year growth during every month in 2020, with the highest growth seen at the start of the COVID-19 pandemic, per recent data from Comscore. Although in-home data usage grew by 16% year-over-year...

Holiday 2020 Data Hub [Updated]: Results Recap

Holiday 2020 Data Hub [Updated]: Results Recap

Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday season grew by an impressive 8.3% over the same period in 2019, reaching...

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