Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
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Spending on Mobile Subscription Apps Soared in 2021
Spending on the top 100 non-game subscription apps by revenue was almost 3 times higher on the App Store than on Google Play.
Who Plays Mobile Games in the US and Canada?
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
Growth in Streaming Video Viewing Slows in Q4 2021
Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021.
Marketers Report Similar Email Conversion Rates on Mobile as on Desktop
However, open rates tend to be higher on mobile.
Sponsored Brands Ad Format Grabbing More of Amazon Ad Spending
Sponsored Brands accounted for a little more than one-quarter of Amazon ad spending in Q4 2021 among Merkle clients.
Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals
Agencies and marketers differ on the importance of linear TV vs. digital video.
Voice Command of Media Devices on the Rise
More than 8 in 10 US consumers have used voice command to control devices.
5 Points About E-Commerce Checkout Completion Rates
The majority share of e-commerce checkouts start on mobile.
Mobile-First Puts Customers First
Learn how to take a mobile-first approach and leverage it to engage and grow your customer base.
Most Spoken Word Audio Listening Now Takes Place on a Platform Other than AM/FM Radio
Less than half (48%) of the time spent listening to spoken word audio occurs on AM/FM radio platforms.
Video Ad Viewability Improves in Some Formats
Video ad viewability continues to be highest with connected TV.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals
Agencies and marketers differ on the importance of linear TV vs. digital video.
Voice Command of Media Devices on the Rise
More than 8 in 10 US consumers have used voice command to control devices.
5 Points About E-Commerce Checkout Completion Rates
The majority share of e-commerce checkouts start on mobile.