YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
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Here’s How Entertainment and Communications Time Stacked Up Last Year
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
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Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
4 Points About the State of Streaming
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
Exclusive Content Proves A Big Draw for SVOD Subscriptions
SVOD is a more preferred source of entertainment than live TV among the US adult population.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Primary Goal of CTV Advertising is Brand Awareness; Funding Sources Shift
Some 24% say that in-house performance teams are primarily responsible for CTV marketing, up from 13% share last year.
More Households Look to Cut Back on SVOD Service Expenses
SVOD customers are 7 times more likely to say they’re spending too much on these services than to say they’re open to spending more.
Viewers Continue to Hike Their Spending on TV and Video, For Now
Almost 8 in 10 have a maximum number of services they’d like to use, and more than half of those have already reached it.
2022 Business Video Completion Rates and Other Benchmarks
Completion rates fell for longer videos, but rose for shorter ones.
US Online and Traditional Media Advertising Outlook, 2023-2027
A comprehensive look at several advertising markets in the US, including some milestones to come.
Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine
Middle-aged Americans are equally as likely to consume liquor as beer the most.
Exclusive Content Proves A Big Draw for SVOD Subscriptions
SVOD is a more preferred source of entertainment than live TV among the US adult population.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
B2B Marketers Tout Social Media’s Influence in the Buyer Journey
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
3 in 10 Sports Media Users Have Subscribed to Streaming Platforms for Exclusive Sports Content
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content.
Marketers Now Say Generative AI is the Most Important Consumer Trend of the Year
As far as generative AI goes, copywriting and data analysis are the areas in which respondents see its biggest potential in marketing.