However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Video Charts
85% of US Households Have Home Broadband
Some 6 in 10 adults with internet service at home watch video online daily.
TikTok the Top Social Platform for Increased Marketer Investment This Year
More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Streaming Services Get Followers on Facebook, but Engagement on Instagram
Some 74% of engagement with 87 global streaming services’ social media accounts occurs on Instagram.
Google’s Top Trending Searches of 2021, and Other Year-in-Review Lists
Sports-related searches topped the list both globally and in the US.
![[New Report] US Media Audience Demographics: 8th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2021/12/Media-Demos-Report-2021-Entry.png)
[New Report] US Media Audience Demographics: 8th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
Marketers Making the Switch from Linear to Connected TV Faster than Agencies
Agencies are more likely than marketers to believe TV trumps digital video in importance.
TikTok Reportedly Overtakes Instagram and Snapchat in Weekly Use Among US Gen Z
Nearly two-thirds of US teens ages 12-17 use TikTok weekly.
Stacked Subscriptions Grow As Streaming Services Compete for Screen Time
Streaming video service subscribers subscribed to an average of 4.2 streaming subscriptions in Q3.
US CTV Ad Spending Forecast to Double by 2025
US CTV ad spend is expected to grow by about 60% this year.
Explainer Videos Prove Popular with Content Marketers
Close to 9 in 10 organizations using content marketing are leveraging video as part of their efforts.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
Almost Half of US Broadband Households Projected to Forego MVPD Services by 2025
A little more than one-third of broadband households in the US didn’t have an MVPD service last year.
US Adults Unhappy with Streaming Video Ad Loads
More than two-fifths say they are shown too many ads on streaming services.
Here’s What B2B Content Marketers Will be Investing in Next Year
About 7 in 10 content marketers surveyed say they will be investing in video next year.