However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Some 6 in 10 adults with internet service at home watch video online daily.
More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Global ad spend is expected to grow by 9.1% year-over-year.
Some 74% of engagement with 87 global streaming services’ social media accounts occurs on Instagram.
Sports-related searches topped the list both globally and in the US.
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Agencies are more likely than marketers to believe TV trumps digital video in importance.
Nearly two-thirds of US teens ages 12-17 use TikTok weekly.
Streaming video service subscribers subscribed to an average of 4.2 streaming subscriptions in Q3.
US CTV ad spend is expected to grow by about 60% this year.
Close to 9 in 10 organizations using content marketing are leveraging video as part of their efforts.
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
However, that percentage is higher among consumers in many other countries.
A little more than one-third of broadband households in the US didn’t have an MVPD service last year.
More than two-fifths say they are shown too many ads on streaming services.
About 7 in 10 content marketers surveyed say they will be investing in video next year.