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New Deck: Top B2B Marketing Charts of H1 2020

New Deck: Top B2B Marketing Charts of H1 2020 Our most popular B2B charts from the first half of this year, along with a bonus demand generation section.

It’s been a peculiar and let’s say it – in many ways forgettable – year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of the charts in our new deck... READ MORE
5 Points About ABM Tools & Priorities

5 Points About ABM Tools & Priorities Companies with full ABM programs in place are investing close to two-fifths of their total marketing budgets to these initiatives.

The use of account-based marketing (ABM) programs continues to expand. In a survey [download page] by Demandbase of more than 600 respondents from companies of various sizes, 6 in 10 (61%) say they have a full ABM program in place or are currently running a... READ MORE
Direct Mail Continues to Show Results in ROI and Response Rate

Direct Mail Continues to Show Results in ROI and Response Rate Postcards remain the most frequently used type of direct mail, although dimensional mail is most highly rated for representing brands.

When it comes to a multichannel campaign, certain channels can prove more successful than others at reaching specific target audiences. But marketers should keep in mind the benefits of direct mail, with a 12% increase in good or very good response rates to... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
These Are Considered the Most Important Factors in Achieving Multichannel Campaign ROI

These Are Considered the Most Important Factors in Achieving Multichannel Campaign ROI Close to three-quarters (74%) of survey respondents cite data accuracy as one of the most important factors to the success of a multi-channel campaign.

Multichannel marketing is a well-established approach to staying close to a customer throughout their purchase journey. In PFL and Demand Metric’s latest report [download page] on the state of multichannel marketing, almost two-thirds (65%) of... READ MORE

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