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Four Points About Direct Mail’s Usage and Effectiveness

Four Points About Direct Mail’s Usage and EffectivenessTwo-thirds of direct mail marketers have at least a moderate level of martech integration with the channel.September 18, 2019

Although many marketers are either decreasing their investment in direct mail or have never budgeted for it at all, others are still finding value in the channel. So, while email and social media are the most frequently used channels for marketing campaigns,... READ MORE
Given the Opportunity, Marketers Would Invest More in Data, Analytics and Tech

Given the Opportunity, Marketers Would Invest More in Data, Analytics and TechTwice as many marketers would invest first in data and tech than in digital if provided with extra budget. September 17, 2019

Even though marketing budgets are expected to rise and account for a larger share of overall company budgets in the next year, chances are marketers will always be happy with even larger budgets to put towards their efforts. So if they had an extra marketing... READ MORE
American Consumers Still Love Paper Coupons

American Consumers Still Love Paper CouponsHalf of Americans prefer to receive coupons in the mail - a figure that has grown even in the digital age.April 5, 2019

Some 92% of consumers say they have used a coupon at some time, and about half of those (45%) report using coupons either always or very often. Millennials, who have experienced some financial strain, have seen an upswing in the percentage of those who... READ MORE
What Agency Services Are Client-Side Marketers Looking For?

What Agency Services Are Client-Side Marketers Looking For?Advertising comes top of the list, with almost twice as many searches as the second-most searched for category.March 28, 2019

For the fifth year in a row, advertising has topped the list of agency services searches on Agency Spotter’s platform. In a report [download page] analyzing more than 320,000 professionals who use their public agency search platform in 2018, the firm... READ MORE
New Deck: Top 20 B2B Marketing Charts of 2018

New Deck: Top 20 B2B Marketing Charts of 2018Our most popular and insightful B2B charts of 2018, assembled into a deck with commentary.January 30, 2019

From buyer-vendor relationships to demand generation and events, our collection of 2018’s top B2B marketing charts reveals some of the most important trends in buyers’ path to engagement, while also finding that vendors are making advances but... READ MORE

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