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Direct Mail Volumes Declined in 2019

Direct Mail Volumes Declined in 2019Direct mail spending also fell last year, although it's expected to rebound somewhat this year. February 4, 2020

Direct mail remains one of the top channels for reaching target audiences, not only in the consumer space but with B2B audiences too, as it garners response rates higher than other direct media. Still, direct mail volumes in the US are on the decline,... READ MORE
How Are D2C Brands Reaching Customers?

How Are D2C Brands Reaching Customers?Offline channels account for two-fifths of D2C media spend.December 30, 2019

With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB... READ MORE
Why Do Americans Donate to Charity?

Why Do Americans Donate to Charity?One-third of Americans who donate do so at in-store checkouts.December 12, 2019

Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between $100-$499 every year. So, what drives Americans to give money to charity? Here’s what a recent survey of more than 1,200 US adults from... READ MORE
B2C Marketers Aren’t Just Looking at Online Sources for First-Party Data

B2C Marketers Aren’t Just Looking at Online Sources for First-Party DataThree-fifths of B2C marketers plan to invest in in-store interaction data in 2020. November 18, 2019

When it comes to first-party data, the majority of marketers are confident in many of their data sources. And, while many of these trusted sources of data are online, marketers are also confidently collecting data from offline sources as well, as detailed in... READ MORE
The US Purchase Influencers Report 2019

The US Purchase Influencers Report 201920 purchase influencers included. 4 activities and responses analyzed. 6 demographic variables compared. All in 1 report.November 13, 2019

We’re excited to release our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2019, we delve into the media activities, exposure to ads, attention to advertisers, and... READ MORE
What B2B Marketers Are Saying About Their Lead Nurturing Campaigns

What B2B Marketers Are Saying About Their Lead Nurturing CampaignsSix in 10 B2B marketers say their lead nurturing initiatives are below par.September 25, 2019

Only a few (8%) B2B marketers feel that they are doing an excellent job when it comes to their current lead nurturing initiatives. Instead, the majority of marketers say their lead nurturing initiatives either need improvement (45%) or are poor or inadequate... READ MORE

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