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What Do Digital Media Pros See As Their Top Challenges This Year?

What Do Digital Media Pros See As Their Top Challenges This Year? Digital marketing experts see third-party cookie deprecation as a key obstacle in 2021.

Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science’s (IAS) latest Industry Pulse report [download page]. Here’s what the report has to say on other... READ MORE
DOOH Advertisers to Hike Spending, but See Challenges

DOOH Advertisers to Hike Spending, but See Challenges Some 6 in 10 US advertisers expect to see their spending on DOOH increase in the next 18 months.

Digital out-of-home (DOOH) advertising consistently accounts for a growing share of total out-of-home ad spending. And, although it’s been a difficult year for out-of-home (OOH) advertising in general, with total spending dropping some 45% year-over-year in... READ MORE
Ad Viewability Increases Across Most Formats in H1 2020

Ad Viewability Increases Across Most Formats in H1 2020 Brand risk continues to decrease (improve) across formats both globally and in the US.

The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of 70.8%, an increase of 13.6% year-over-year (y-o-y). In the US, mobile app display viewability also increased, by 17.2% y-o-y, to reach 78.9%,... READ MORE
US Pharma & Healthcare Marketers Up Their Digital Ad Spend

US Pharma & Healthcare Marketers Up Their Digital Ad Spend The US pharma and healthcare industry is expected to up its digital ad spend by 14.2% y-o-y this year.

Last year healthcare advertising spend growth in the US was well above that of total global healthcare ad spend. This year could have a similar trend, with data from eMarketer showing that pharma and healthcare digital ad spend in the US is expected to grow... READ MORE

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