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US Online and Traditional Media Advertising Outlook, 2020-2024

US Online and Traditional Media Advertising Outlook, 2020-2024 MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th... READ MORE
Most Consumers Want to See Ads That Match A Webpage’s Content

Most Consumers Want to See Ads That Match A Webpage’s Content 7 in 10 consumers say it's at least somewhat important that an ad is relevant to the content being consumed.

About three-quarters (74%) of consumers like to see ads that match the content they’re viewing, according to a report [download page] from Integral Ad Science (IAS). Here’s what the study has to say about how context and sentiment are influencing the... READ MORE
5 Points About E-Commerce Sites and Search

5 Points About E-Commerce Sites and Search Search accounted for close to one-quarter of e-commerce site traffic during the past 18 months.

Traffic from search tends to produce a strong conversion rate for e-commerce sites. As e-commerce continues to grow, especially during the global pandemic, it’s beneficial to look at what part search is playing in driving consumers to e-commerce sites.... READ MORE
What Are the Top-Spending Industries in Digital Video?

What Are the Top-Spending Industries in Digital Video? Retail accounts for the largest share of total US digital video ad spending this year.

The Retail industry currently accounts for more digital video and digital display advertising dollars than any other industry, but it isn’t set to increase its investment despite record e-commerce sales, according to new figures from eMarketer. Here’s a look... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE

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