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DOOH Advertisers to Hike Spending, but See Challenges Some 6 in 10 US advertisers expect to see their spending on DOOH increase in the next 18 months.
Digital out-of-home (DOOH) advertising consistently accounts for a growing share of total out-of-home ad spending. And, although it’s been a difficult year for out-of-home (OOH) advertising in general, with total spending dropping some 45% year-over-year in... READ MORE
Social Media’s Still Considered the Toughest Channel for Revenue Attribution Marketers also find it difficult to attribute revenue to content marketing efforts.
More than 2 in 5 (44%) marketing and sales professionals say they currently have a revenue attribution strategy in place, while a similar share either are currently rolling out such a strategy (17%) or plan to do so in the future (25%). And, while virtually... READ MORE
Ad Viewability Increases Across Most Formats in H1 2020 Brand risk continues to decrease (improve) across formats both globally and in the US.
The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of 70.8%, an increase of 13.6% year-over-year (y-o-y). In the US, mobile app display viewability also increased, by 17.2% y-o-y, to reach 78.9%,... READ MORE
US Pharma & Healthcare Marketers Up Their Digital Ad Spend The US pharma and healthcare industry is expected to up its digital ad spend by 14.2% y-o-y this year.
Last year healthcare advertising spend growth in the US was well above that of total global healthcare ad spend. This year could have a similar trend, with data from eMarketer showing that pharma and healthcare digital ad spend in the US is expected to grow... READ MORE
Advertisers Consider TV & Social the Most Influential Political Ad Platforms No other political ad media come close.
Eyeing an increase in political advertising during the final stretch of the presidential election season, a recent survey of marketers and agencies by Advertiser Perceptions found that half planned to adjust their advertising efforts accordingly. One-third... READ MOREFeel Like You're Always Playing Catchup?
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