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Desktop Display Ad Viewability Improves Again in H1 2019

Desktop Display Ad Viewability Improves Again in H1 2019Desktop video viewability also improved from H2 2018. September 17, 2019

Desktop display ad viewability rates have improved globally in the first half of 2019 with a viewability rate of 69.2%, an increase of 12.3% year-over-year from H1 2018, according to Integral Ad Science’s (IAS) media quality report [download page]. The... READ MORE
Audience Targeting Proves A Crucial Search Marketing Trend

Audience Targeting Proves A Crucial Search Marketing TrendMarketers are putting more emphasis on visual than voice search.September 11, 2019

Paid search is expected to one of the top contributors to global ad growth in the next year. As click-through rates for Google paid search for many consumer categories sees considerable growth in 2018, what technologies will be will be informing search... READ MORE
Newer Ad Players Instagram and Amazon Continue to Register Gains

Newer Ad Players Instagram and Amazon Continue to Register GainsYouTube also experienced its own growth among Merkle's clients.August 23, 2019

Facebook’s investment in Instagram continues to pay off and appears to making up for the slow down in Zuckerberg’s original social network. In Q2 2019, brands advertising across both platforms spent 35% as much on Instagram as they did on... READ MORE
What Types of In-App Ads Grab Users’ Attention?

What Types of In-App Ads Grab Users’ Attention?Nearly three-quarters of mobile app users say they notice ads that align with their interests.

There’s good news for in-app advertisers: the majority (63%) of US mobile app users say that they believe the quality of the ads in both paid and even free apps is high. That’s according to the 1,500 US mobile app users (ages 18 years old and... READ MORE
What’s Holding Publishers Back From Selling More Inventory Programmatically?

What’s Holding Publishers Back From Selling More Inventory Programmatically?Bots, fraud and malware represent the main concern, but there are also other considerable obstacles.August 22, 2019

The monetization potential of inventory is the most commonly-cited top benefit for publishers selling programmatically, although publishers have concerns over diminishing margins, per a study by Advertiser Perceptions made available to MarketingCharts. Other... READ MORE
Leveraging Audience Data Remains A Challenge For Amazon Advertisers

Leveraging Audience Data Remains A Challenge For Amazon AdvertisersAbout one-quarter of digital advertisers complain of Amazon's limited reporting, but that isn't stopping an increase in ad spend. August 16, 2019

Amazon continues to loosen the stronghold Facebook and Google have on advertising dollars. In a recent report [download page] from Marin Software, 60% of the 460 digital marketers surveyed say their Amazon advertising budget will increase this year. More... READ MORE

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