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Marketers Expect to Prioritize AI Use for Ad Creation and Placement

Marketers Expect to Prioritize AI Use for Ad Creation and PlacementCurrently, about one-third of marketers and agency executive surveyed are using AI to create ads. March 17, 2020

Recently, some marketing professionals labeled artificial intelligence (AI) as one of the most overhyped technologies after chatbots and podcasts. However, while a recent study by Advertiser Perceptions found that half of the more than 300 marketers and... READ MORE
The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

The Duopoly Is Expected to Outpace TV in Global Ad Revenues This YearWARC expected traditional ad spend to see some gains - but with the coronavirus pandemic threatening the Olympics, that may not be the case.March 16, 2020

Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to... READ MORE
US Online Media Spend in 2019 and the Outlook for 2020

US Online Media Spend in 2019 and the Outlook for 2020Virtually all digital media channels enjoyed double-digit growth last year. What's in store this year?February 5, 2020

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report... READ MORE
Online Display Estimated to Have Overtaken TV in US Ad Spend

Online Display Estimated to Have Overtaken TV in US Ad SpendTV and digital display share of ad spend expected to be on about on par for 2019.January 2, 2020

The final tally for US TV ad spending in 2019 is expected to be at the lowest level it has been in 8 years, down 6.6% year-over-year to total $60.5 billion. In the meantime, the portion of US advertising spend held by online display (which encompasses social... READ MORE

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