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The Duopoly Is Expected to Outpace TV in Global Ad Revenues This YearWARC expected traditional ad spend to see some gains - but with the coronavirus pandemic threatening the Olympics, that may not be the case.March 16, 2020
Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to... READ MORE
Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About ItData privacy legislation is also on the minds of publishers and agencies this year.February 14, 2020
Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and agencies, Integral Ad Science (IAS) found that... READ MORE
US Online Media Spend in 2019 and the Outlook for 2020Virtually all digital media channels enjoyed double-digit growth last year. What's in store this year?February 5, 2020
Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report... READ MORE
Online Display Estimated to Have Overtaken TV in US Ad SpendTV and digital display share of ad spend expected to be on about on par for 2019.January 2, 2020
The final tally for US TV ad spending in 2019 is expected to be at the lowest level it has been in 8 years, down 6.6% year-over-year to total $60.5 billion. In the meantime, the portion of US advertising spend held by online display (which encompasses social... READ MORE
Programmatic’s Share of Global Digital Display Ad Spend Expected to Keep ClimbingAn estimated 82.4% of US digital display ad spend is transacted programmatically.December 19, 2019
Programmatic’s share of global digital display spending has increased considerably over the past 7 years, and that share is only expected to increase in the next couple of years to come. That said, as the programmatic market matures, a new report [purchase... READ MOREFeel Like You're Always Playing Catchup?
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