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Social Media Continues to Top Email in Perceived Effectiveness for Marketers

Social Media Continues to Top Email in Perceived Effectiveness for MarketersEmail marketing - long a digital workhorse - falls behind not only social, but SEO too in this survey.January 16, 2019

Social media marketing seems to have found the marketing sweet spot between effectiveness and ease of use. A new Ascend2 survey [download page] of more than 200 B2B and B2C marketers has found that social media is perceived to be the most effective tactic... READ MORE
Mobile Email Click-to-Open Rates Jump in Q3

Mobile Email Click-to-Open Rates Jump in Q3While the increase in mobile email CTO rates was a good sign, marketers might be facing some troubles attracting new subscribers and keeping existing ones engaged.December 18, 2018

Email click-to-open rates continued to climb in Q3, and as such while slightly fewer subscribers opened emails those who did were more engaged than in previous quarters. That’s according to the latest quarterly email benchmark report [download page]... READ MORE
Smartphones Reportedly At Half of B2C Email Clicks in Q3

Smartphones Reportedly At Half of B2C Email Clicks in Q3Smartphones were responsible for a larger share of clicks than opens, suggesting growing consumer comfort with the mobile email experience.December 13, 2018

Half of all email clicks in Q3 occurred on a mobile phone, reports Cheetah Digital [download page] in a recently-released analysis. The study suggests that consumers are growing more comfortable with mobile email, as smartphones represented a larger share of... READ MORE
[Email Benchmark Report] Mobile, Database and Purchase Metrics

[Email Benchmark Report] Mobile, Database and Purchase MetricsYes Marketing's analysis of more than 6 billion emails details industry-specific engagement metrics you can use to benchmark your email program.December 11, 2018

[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over the last quarter, active subscribers in brands’ databases declined by 16.7% and new subscribers fell by 24%, according to a new... READ MORE
How Marketers Are Using Video In 2018

How Marketers Are Using Video In 2018The majority of marketers feel that video converts better than other content - but only a third have integrated video data into their CRM or marketing automation systems.December 5, 2018

Video marketers continues to be viewed enthusiastically by marketers, with 83% reporting that video content is becoming more important to them, according to the latest “State of Video Marketing” report [download page] from Demand Metric and... READ MORE
Holiday 2018 Data Hub [Updated]: Cyber Week Recap

Holiday 2018 Data Hub [Updated]: Cyber Week RecapLooking at the 2018 holiday season, in numbers, including a recap of Cyber Week.November 30, 2018

With Thanksgiving weekend and Cyber Monday (mercifully?) behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it seems that yet again the key takeaways include a new record for... READ MORE

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