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2020 Email Deliverability Benchmark

2020 Email Deliverability BenchmarkDeliverability statistics for 30 individual countries.March 26, 2020

[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email... READ MORE
Could Tuesday be the Day to Watch for Retailers?

Could Tuesday be the Day to Watch for Retailers?A couple of studies show traffic, conversions, and email response rates to be highest on Tuesdays.March 12, 2020

When it comes to e-commerce, some days have higher traffic and conversion rates than others. As it turns out, per a new report from Oribi, Tuesdays may be the best day for online retailers in certain industries. In its analysis of data of more than 5.2... READ MORE
Here’s Where Marketers See the Importance of Transactional Emails

Here’s Where Marketers See the Importance of Transactional EmailsMany email pros see transactional emails as very important for engagement, retention and conversion.March 3, 2020

Some 3 in 10 companies send more than 100,000 transactional emails each month, per a new study. Given this volume and the above-average response rates they garner, these emails offer another opportunity for marketers to sell to customers, and can help secure... READ MORE
What Reasons Do Consumers Give for Loving Brands?

What Reasons Do Consumers Give for Loving Brands?Excellent communication is one factor leading to brand love.February 26, 2020

About half (49%) of North American consumers say they “love” somewhere between 1 to 5 different brands, while some don’t love any particular brands at all. So, why do consumers fall in love with brands? A survey from Localytics aimed to find that out. As it... READ MORE
Consumers Ascribe Greater Purchase Influence to Peers Than Ads

Consumers Ascribe Greater Purchase Influence to Peers Than AdsAbout 1 in 3 consumers will share an ad that they enjoy.February 21, 2020

Recommendations from friends and family have always ranked as one of the biggest influencers when it comes to purchasing decisions, as have online reviews. Horowitz’s most recent report, concerning the State of Consumer Engagement, provides more such... READ MORE

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