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5 Points About CMOs’ Budgets Heading into 2021 More than two-thirds of marketers expect their martech budgets to increase in 2021.
Roughly 2 in 3 (68%) CMOs expect their martech budget to increase in 2021, despite the impacts of COVID-19 being seen elsewhere in budget decisions, according to Gartner’s latest annual CMO Spend Survey [download page]. Here are 5 key points about what CMOs’... READ MORE
Email Engagement Rates Stabilize After COVID Spike Despite a downward trend, open and click-through rates remained around 20% higher at the end of the period of analysis as compared to its start.
COVID-19 has had an effect on email marketing, and new data [registration required] from GetResponse indicates that response rates increased quite significantly during the first weeks of the pandemic. The analysis of active GetResponse customers (largely... READ MORE
2020 Email Deliverability Benchmark Deliverability statistics for 30 individual countries.
[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email... READ MORE
Which Channels Do Marketers Find Best for Reaching Top Target Audiences? Events and direct mail rank high for B2B audiences.
There are many factors to take into account when striving for a successful multichannel campaign, but in attempting to reach a specific target audience, certain channels appear better placed than others. A recent report [download page] from PFL and Demand... READ MORE![Data Hub: Coronavirus and Marketing [Updated]](https://www.marketingcharts.com/wp-content/uploads/2020/07/AdPerceptions-Regional-Local-Ad-Channels-in-H2-Aug2020.png)
Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.
Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MOREFeel Like You're Always Playing Catchup?
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