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More Businesses Look at Customer Effort As Part of Customer Service Effectiveness About two-thirds of businesses are using customer satisfaction to measure customer service effectiveness.
The proportion of businesses measuring customer effort as a marker of customer service effectiveness increased in 2020 from the previous year, climbing from 25% to 29%, according to a new report [download page] from The Northridge Group. However, the survey... READ MORE
In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020 The average open rate topped out on Fridays - as did the average click rate.
For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to... READ MORE
B2C Content Marketers Turn to Livestreaming in Greater Numbers The majority are also using pre-produced video.
The pandemic made it necessary for B2C content marketers to think on their feet and pivot from what they had originally planned for 2020. A recent report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs indicates that they were able to... READ MORE
Industrial Marketers: Engineers Are Most Likely to Complete A Form for These Types of Content Some 44% of engineers say they would fill out a web form in order to access a white paper.
Marketers in every industry are always looking for ways to better reach their target audiences. For industrial marketers, TREW marketing’s latest report [download page], produced with GlobalSpec, provides some key insights into the state of marketing to... READ MORE
As Marketers Plan a Rise in Email Volume, Keeping Lists Engaged Proves A Challenge Nearly three-quarters of marketers anticipate increasing the volume of sent email campaigns.
Email has a proven track record of driving sales — even more so than other popular online channels. And, it looks like marketers are showing no sign of stepping back from using this effective channel in the near future, with close to three-quarters of the... READ MOREFeel Like You're Always Playing Catchup?
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