Nearly all the marketers surveyed said that campaign performance is significantly improved when personalization is used.
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Holiday 2021 Data Hub [Updated]: Results Recap
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Marketers Expect Customers to Become More Demanding This Year
Email is the most-used channel used for communicating with customers.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Triopoly to Benefit from 3rd Party Cookie Deprecation
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Most Marketers Say They’re Using 2-10 Segmentations for Email Campaigns
Only about half say their current ESP integrates with all of their customer data sources.
Email Production Times Seem to Be Getting Longer
Close to 6 in 10 marketing professionals surveyed say the production time of a single email takes 2 or more weeks.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
5 Points on the State of Email Marketing
More than 4 in 10 marketing professionals believe that email is critical to their company’s success.
Almost Half of Marketers Are Thinking About Dark Mode When Designing Emails
Optimizing logos and images is one of the biggest challenges related to designing emails for dark mode.
Which Assets Have Produced the Best Results for B2B Content Marketers?
Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
People Are Spending Less Time Reading Emails
People spend about 10 seconds on average reading a brand email.
What New Retail Technologies Are Shoppers Excited About?
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
2 in 3 Gen Xers Prefer to Buy from Sustainable Brands
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Chat Reported to Overtake Email in Customer Service Preference
However, phone remains the preferred channel for customer service issues.
Webinars Considered Most Effective for B2B Lead Nurture Programs
The majority of B2B marketers lack content exclusive to lead nurturing.
Your Website is the Best Place to Showcase Your Product’s Benefits, Consumers Say
Half of the surveyed consumers identified brand websites as the best place to learn about product benefits.