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Given the Opportunity, Marketers Would Invest More in Data, Analytics and Tech

Given the Opportunity, Marketers Would Invest More in Data, Analytics and TechTwice as many marketers would invest first in data and tech than in digital if provided with extra budget. September 17, 2019

Even though marketing budgets are expected to rise and account for a larger share of overall company budgets in the next year, chances are marketers will always be happy with even larger budgets to put towards their efforts. So if they had an extra marketing... READ MORE
How Are Marketers Improving Lead Gen Quality?

How Are Marketers Improving Lead Gen Quality?Improving content and content engagement is both a top strategy and a top challenge in generating quality leads.September 11, 2019

Improving the quality of lead generation remains a priority for marketers, with the majority (88%) allocating more of their total budget towards improving the quality of leads generated. How is this being done? For 3 in 5 marketing influencers surveyed for a... READ MORE
What Keeps Online Shoppers From Creating User Accounts?

What Keeps Online Shoppers From Creating User Accounts?One-third of consumers avoid user accounts because they don't want marketing emails.August 29, 2019

Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience. And while a report [download page] from DMI found that 46% of the more than 1,500 US adult... READ MORE
Here’s How Sender Reputation Impacted Email Performance in 2018

Here’s How Sender Reputation Impacted Email Performance in 2018Senders with the lowest sender reputation score only saw 1% of their emails delivered. August 28, 2019

Every year spammers find it more difficult to get their emails into inboxes, thanks to efforts made by email providers. Last year only 16% of emails came from the least reputable senders – a figure down from 25% in 2017, per Return Path’s latest... READ MORE
How Are Marketers Getting Their Data for Personalization Efforts?

How Are Marketers Getting Their Data for Personalization Efforts?Email and websites remain the most personalized channels, but there are benefits to looking beyond the homepage.August 26, 2019

Optimizing the customer experience has been deemed one of the most exciting opportunities for marketers this year. But that doesn’t make it easy: research [download page] from Ascend2 reveals that improving the customer experience (CX) is also one of... READ MORE
Report: The 2019 Hidden Metrics of Email Deliverability

Report: The 2019 Hidden Metrics of Email DeliverabilityIn its annual 'Hidden Metrics of Email Deliverability,' Return Path by Validity uncovers seven engagement-based metrics you should be tracking now.August 20, 2019

[Sponsored by Return Path] Email is still the leading marketing channel to reach customers, and its effectiveness is continuing to improve. By understanding, tracking, and improving email engagement, marketers won’t only be able to boost their email... READ MORE

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