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Record Email Volume Means Record Inbox Competition. Are You Prepared? Validity's analysis over the past 8 months uncovers key shifts in how companies use email to reach consumers and how they respond.
[Sponsored by Validity] 2020 changed the email marketing landscape, upending all the norms we believed. Our data revealed record fluctuations in volume, dramatic shifts in effective send time strategy, and intriguing (and to some, baffling) recipient... READ MORE
Manufacturing Content Marketers Turn to Video Some 8 in 10 manufacturing content marketers have used video in the past 12 months.
Manufacturing marketers are more likely to turn to video as a content type than content marketers overall, according to a recent report [pdf] from Content Marketing Institute (CMI), MarketingProfs and GlobalSpec The report outlines a range of content and... READ MORE Disruption: How The 2020 Pandemic Changed Email Validity's analysis over the past 8 months uncovers key shifts in how companies use email to reach consumers and how they respond.
[Sponsored by Validity] We’ve spent much of this year watching trends in email, analyzing patterns, and working to understand how the 2020 pandemic is changing email marketing. Our analysis over the past 8 months uncovers key shifts in how companies... READ MORE
Here’s What B2B Marketers Using ABM Say They’re Getting for Their Efforts ABM initiatives have resulted in more than half of B2B brands seeing an efficient use of marketing resources.
Half (51%) of B2B marketers employing account-based marketing (ABM) have seen better sales and marketing alignment as a result of their organization’s ABM initiatives, according to Demand Gen Report’s latest ABM benchmark study [download page] for 2020.... READ MORE
Social Media’s Still Considered the Toughest Channel for Revenue Attribution Marketers also find it difficult to attribute revenue to content marketing efforts.
More than 2 in 5 (44%) marketing and sales professionals say they currently have a revenue attribution strategy in place, while a similar share either are currently rolling out such a strategy (17%) or plan to do so in the future (25%). And, while virtually... READ MOREFeel Like You're Always Playing Catchup?
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