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3 Interesting Insights Into E-Commerce Customer Loyalty

3 Interesting Insights Into E-Commerce Customer LoyaltyThe more purchases a customer makes, the more likely they are to use a desktop.November 17, 2017

Monetate is out with its latest quarterly e-commerce benchmarks report [download page] for Q2 2017, and this edition highlights the behaviors of shoppers who make repeat purchases at e-commerce sites. Here are a few interesting takeaways from the analysis of... READ MORE
Email Marketing Performance in 2017

Email Marketing Performance in 2017Return Path, in partnership with Ascend2, fielded a survey of B2B and B2C business leaders and marketing decision makers to get their perspective on the state of email. November 14, 2017

[Sponsored by Return Path] Email offers a lot of value as a channel, yet it also requires significant effort from businesses to realize its full potential. To find out how the email channel is performing, Return Path, in partnership with Ascend2, fielded a... READ MORE
How and Where Marketers Are Using Video in 2017

How and Where Marketers Are Using Video in 2017There's plenty of enthusiasm about video marketing - though marketers would benefit from using more advanced metrics.November 13, 2017

Marketers are brimming with enthusiasm about video, according to “The State of Video Marketing 2017” study [download page] from Demand Metric in partnership with Vidyard. More than 9 in 10 believe that video content is becoming more important,... READ MORE
Youth Expect to Use Email More in the Future

Youth Expect to Use Email More in the FutureGen Z respondents are as likely to sign up to a company's newsletter as they are to download its app.

Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now, per survey results [download page] from SendGrid and Egg Strategy. In fact, almost half (48%) of Gen Z respondents... READ MORE
Here’s Why People Say They’d Break Up With Brands

Here’s Why People Say They’d Break Up With BrandsBe careful about how you use personal data, and don't leave them hanging, consumers warn.November 8, 2017

Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their data without their knowledge is the leading reason they... READ MORE

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