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The State of Email Marketing in 2021

The State of Email Marketing in 2021 The 2021 report is your window into the world of email marketing today.

[Sponsored by Validity] How do you compare to other email marketers right now? Our new report provides you six key findings you can use to benchmark your performance and further clarify your 2021 strategy to stay ahead of the curve. Inside, you’ll... READ MORE
More Businesses Look at Customer Effort As Part of Customer Service Effectiveness

More Businesses Look at Customer Effort As Part of Customer Service Effectiveness About two-thirds of businesses are using customer satisfaction to measure customer service effectiveness.

The proportion of businesses measuring customer effort as a marker of customer service effectiveness increased in 2020 from the previous year, climbing from 25% to 29%, according to a new report [download page] from The Northridge Group. However, the survey... READ MORE
B2C Content Marketers Turn to Livestreaming in Greater Numbers

B2C Content Marketers Turn to Livestreaming in Greater Numbers The majority are also using pre-produced video.

The pandemic made it necessary for B2C content marketers to think on their feet and pivot from what they had originally planned for 2020. A recent report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs indicates that they were able to... READ MORE

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