Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

[New Report] 2019 Hidden Metrics of Email Deliverability

[New Report] 2019 Hidden Metrics of Email DeliverabilityReturn Path provides updated benchmarks for the metrics that determine email deliverability.April 9, 2019

[Sponsored by Return Path] In The 2019 Hidden Metrics of Email Deliverability report, we uncover the benchmarks of seven engagement-based metrics you should be tracking. Read the report to learn: Seven hidden metrics of deliverability, broken out by industry... READ MORE
Two-Thirds of Marketers Say They’re Adding to Their MarTech Stack At Least Quarterly

Two-Thirds of Marketers Say They’re Adding to Their MarTech Stack At Least QuarterlyMarketers are looking to boost efficiency and marketing ROI through martech, but not all types are seen as equally effective.

CMOs are allocating a significant proportion of their budgets to marketing technology. In line with this spend, they are also appear to be adding new types of technologies to their marketing stacks at a rapid pace, according to a new study. Of the more than... READ MORE
Data Shows Email Capture Pop-Ups Convert, But At What Cost?

Data Shows Email Capture Pop-Ups Convert, But At What Cost?One of Sumo's email pop-up formats has an average conversion rate of 2.9%, but other research shows that pop-ups aren't welcomed by site visitors.

It’s rare that people are happy to encounter a pop-up. Even so, close to 1 in 50 people on average still end up entering in their email address when prompted by a pop-up, according to a report from Sumo, which based on data from the more than 3.2... READ MORE
What’s The Half Life of A Marketing Email?

What’s The Half Life of A Marketing Email?More than half of emails are opened in the first 7 hours of sending - with almost one-fifth of opens occurring within the first hour.March 27, 2019

It’s time for an email timing update! One of the biggest challenges that marketers face with email is the competition for attention within the inbox. There’s an argument to be had over whether or not timing helps, but here’s some data... READ MORE
3 in 4 Companies Report ROI From Personalization. What Data Sources Are Being Used?

3 in 4 Companies Report ROI From Personalization. What Data Sources Are Being Used?Retailers are relying heavily on purchase history, while the use of website behavioral data may have slipped slightly.

Personalization is leading to positive ROI in some three-quarters (75.5%) of businesses in North America and Europe. Retail is seeing the greatest impact with nearly 8 in 10 (79%) retailers reporting positive ROI due to their personalization efforts,... READ MORE
How Long Is Your Autoresponder Cycle?

How Long Is Your Autoresponder Cycle?The majority of autoresponder cycles tracked consisted of 3 or fewer messages.March 25, 2019

Autoresponder emails are a simple way of automating email, but how long should they be? A new report from GetResponse suggests that short and sweet is better – while open (96%) and click (39%) rates on single-message cycles are very high, those with... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match