Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels

Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels

The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.

Global Media Budgets and Perceived Effectiveness in 2022

Global Media Budgets and Perceived Effectiveness in 2022

Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.

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