![Super Bowl 2023 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2023/02/Illumin-10-Most-Viewed-Super-Bowl-57-Video-Ads-Feb2023-300x168.png)
Which brands and ads won the Super Bowl? It depends…
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
A popular game topped the list both globally and in the US.
![[New Report] US Media Audience Demographics: 9th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2022/11/Media-Demos-Report-2022-Entry.png)
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
There are about 30 million 18-24-year-olds in the US, comprising just over 9% of the population.
2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Instagram is the third-favorite, but the most widely used on a monthly basis.
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
Millennials’ share of US household wealth, while small, has jumped recently.
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
![Super Bowl 2022 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2022/02/AcuityAds-10-Most-Viewed-Super-Bowl-56-Video-Ads-Feb2022-300x168.png)
A look at Super Bowl viewership and advertising.
Sending letter-sized envelopes to prospect lists is a valuable tool.
Agencies and marketers differ on the importance of linear TV vs. digital video.