A comprehensive look at several advertising markets in the US, including some milestones to come.
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So How Many Millennials Are There in the US, Anyway? (Updated)
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
Super Bowl 2023 Data [Updated]
Which brands and ads won the Super Bowl? It depends…
US Online Media Spend in 2022 and the Outlook for 2023
Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.
Google’s Top Trending Searches of 2022, and Other Year-in-Review Lists
A popular game topped the list both globally and in the US.
[New Report] US Media Audience Demographics: 9th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
4 Points on the Use of Video in Business
2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
Global Media Budgets and Perceived Effectiveness in 2022
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
TikTok is Now Teens’ Favorite Social Media Platform
Instagram is the third-favorite, but the most widely used on a monthly basis.
An Update on Teens’ Media Use
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
Direct Response Media ROI Benchmarks
Sending letter-sized envelopes to prospect lists is a valuable tool.