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US Online Media Spend in 2022 and the Outlook for 2023

US Online Media Spend in 2022 and the Outlook for 2023

Total US online media spending is expected to grow by 10.8% this year, capturing 6 in 10 media ad dollars.

[New Report] US Media Audience Demographics: 9th Annual Edition

[New Report] US Media Audience Demographics: 9th Annual Edition

Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.

US Online and Traditional Media Advertising Outlook, 2022-2026

US Online and Traditional Media Advertising Outlook, 2022-2026

A comprehensive look at 10 advertising markets in the US, including some milestones to come.

Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels

Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels

The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.

Global Media Budgets and Perceived Effectiveness in 2022

Global Media Budgets and Perceived Effectiveness in 2022

Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.

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