Sports-related searches topped the list both globally and in the US.
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
Nearly two-thirds of US teens ages 12-17 use TikTok weekly.
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
More than 4 in 10 marketing professionals believe that email is critical to their company’s success.
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
Three-quarters are still using sales team-selected data to build their account lists.
Only 1 in 5 B2B buyers typically have their first engagement with sales when identifying and clarifying needs.
Comedy is one of the most popular genres among adult podcast listeners.
Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
More than one-third (35%) of teens named Snapchat as their favorite social media platform.
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Close to two-thirds will do so by growing email lists via newsletters.
About 6 in 10 CMOs surveyed say they feel more pressure to prove marketing’s value to the CEO.
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.