Millennials’ share of US household wealth, while small, has jumped recently.
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Analysis: Type of B2B Content Consumed May Signal Purchase Intent Timeline
Information-heavy content types are associated with a greater likelihood for an immediate buying decision.
Analysis Suggests More Channels Equals More Sales for B2B Companies
B2B customers report using 10 distinct channels to interact with suppliers over their decision journeys, up from 5 in 2016.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
Direct Response Media ROI Benchmarks
Sending letter-sized envelopes to prospect lists is a valuable tool.
Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals
Agencies and marketers differ on the importance of linear TV vs. digital video.
US Offline Media Spend in 2021 and the Outlook for 2022
US offline media spending grew by 7.5% year-over-year in 2021.
Holiday 2021 Data Hub [Updated]: Results Recap
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Google’s Top Trending Searches of 2021, and Other Year-in-Review Lists
Sports-related searches topped the list both globally and in the US.
[New Report] US Media Audience Demographics: 8th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
TikTok Reportedly Overtakes Instagram and Snapchat in Weekly Use Among US Gen Z
Nearly two-thirds of US teens ages 12-17 use TikTok weekly.
B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Here’s What Consumers Would Do to Get A Coupon from an Online Store
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
Multi-Location Marketers Are Feeling Good About Themselves
84% rate their businesses as good or very good at understanding local area requirements.
Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals
Agencies and marketers differ on the importance of linear TV vs. digital video.
US Offline Media Spend in 2021 and the Outlook for 2022
US offline media spending grew by 7.5% year-over-year in 2021.
Holiday 2021 Data Hub [Updated]: Results Recap
Looking at the 2021 holiday season in numbers, including forecasts and key trends.