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Banks Near Parity With Credit Unions in Customer Satisfaction

Banks Near Parity With Credit Unions in Customer SatisfactionCustomer satisfaction with retail banks continues to improve.November 16, 2017

What was a 12-point gap in customer satisfaction as recently as 2011 has narrowed to a 1-point gap. The latest Finance and Insurance Report [download page] from the American Customer Satisfaction Index (ACSI) shows that retail bank satisfaction is up again... READ MORE
Bing Advertising Benchmarks, by Industry

Bing Advertising Benchmarks, by IndustryWordStream's analysis reveals average click-through, CPC, CPA and conversion rates, by industry.November 14, 2017

Bing wants you to know that it’s “bigger than you think” – to the tune of 1 in every 3 searches conducted in the US. So what can you expect when advertising on Bing? WordStream is out with new benchmarks, noting that on average,... READ MORE
2017 Deliverability Benchmark Report

2017 Deliverability Benchmark ReportReturn Path's study analyzes global inbox placement rates and provides benchmarks across countries and industries.October 24, 2017

[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent... READ MORE
The World’s 10 Most Valuable Brands in 2017

The World’s 10 Most Valuable Brands in 2017How much has changed in a year? A lot. But then again, not a lot: Apple reigns, Facebook and Amazon gain.September 29, 2017

Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap, according to Interbrand’s annual rankings. The report indicates that nine... READ MORE

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